One Question to Determine Buyers

How would you like to have just one question that will almost always positively identify a buyer? Believe it or not, there is such a question, and it’s an easy question, but very few sales reps have ever thought to ask it. Or, if they do know what that question is, they are afraid to […]

How to Pitch Multiple Products

Rookie mistake: You’ve got several products or services you can offer a prospect, and you start by offering the first, or main one, then hear an opening for another one so pivot to that one, and describe another—and then another. Result? Stalled sale. “Let me think about these and get back with you.” Sound familiar? […]

This is the Secret of Sales

Imagine if there was a secret to successful selling. Imagine if there was one concept, one rule you could learn and follow, and if you learned and applied this rule, then you would successfully be able to sell any product or service you chose to. And not only would you be able to sell these […]

One Mistake to Avoid When Pitching

Here’s a mistake I hear over and over again when listening to sales reps pitching or presenting their services over the phone: when they hear a possible objection or something negative from their prospect, they go into pitch mode. It’s as if they think they just need to tell the prospect more, or list endless […]

Qualifying: Before or After Your Presentation?

I was working with a new client this week, and I listened to a recording of their presentation and it went like this: Hello, how are you doing—brief rapport building Deep dive into their presentation—including features and benefits Qualifying to see what the client was most interested in. How does this sound to you? Is […]

3 Ways to Overcome Call Reluctance

Picking up the phone and making “cold calls” has never been easy, and this has prevented many reps from making the calls that can make them more sales and more income. Instead, reps these days tend to spend more time communicating on social media and sending emails. Top reps still prefer to pick up the […]

One Great Close You Should Be Using

How do you handle the following two big objections? “Your price is too high.” “I can get a better deal/rate/price using XYZ” Arguably, these may be the two most frustrating objections sales reps get, and interestingly, there is one technique that works amazingly well—but few sales reps use it. Instead, the vast majority of reps […]