Be Grateful for No

So many sales reps hate hearing NO. In fact, constant rejection is the number one reason most sales reps dislike sales.

One of the most useful things you can do, however, is to embrace getting a no, and reframe it for what it is: Simply someone getting out of your way and helping you get to your next buyer faster.

I realized a long time ago that I was going to get a lot more no’s than I was yes’s. And that’s how it is in almost every endeavor:

Actors go on a lot of auditions and get turned down a lot more times than they get the part.

Professional baseball players strike out a whole lot more than they get a hit.

And on and on.

So, why should sales be any different? (It isn’t.)

Rather than being upset the next time a prospect (or even an existing customer) tells you no, recognize that you’re now that much closer to getting a hit, getting a part in a movie, or getting your next deal.

In the meantime, the next time someone says no, just smile and dial—your next deal could be on your very next call!


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

A Simple Idea to Help You Improve Sales

I’m sure you’ve heard that practice makes perfect, right?

Do you believe that’s true?

For those of you who said yes, I’ve got some good news and some bad news.

Bad news first…

Practice doesn’t make perfect; it only makes permanent.

So, if you’re winging it, ad-libbing your way through your sales career, then I know you’re struggling—and I know you’re not making your revenue goals…

For those of you who said practice doesn’t make perfect, you’re right!

But the good news here is that as soon as you commit to learning and using the right sales techniques, and you then practice using them, you’ll get closer to being the perfect sales rep most of the time!

And that means more money, more sales, more confidence, more success, etc.

So, if you or your sales team, aren’t making revenue each month, then stop and look at what they’re practicing.

If it’s not perfect selling skills, then help them upgrade those skills today!


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Don’t Make This Mistake When Prospecting

I watched a sales rep making cold calls the other day.

He was making one crucial error that was leading to him not getting very far with prospects. I want to share with you what this common prospecting error is and how to immediately fix it.

I contacted him and offered to do a complimentary coaching session with him to help correct this fundamental error. Prior to the call, I asked this sales rep to send over recordings, so I could play and point out exactly what he was doing wrong.

Here’s what it is: He was calling prospects and his pitch went like this:

“Hi, this is {first & last name} with {his company}, and I know you’re probably busy, so I just want to ask you a quick question to see if it makes sense for us to talk…

“If you could wave a magic wand and change two things about your online marketing, what would they be?”

The responses he got were generally negative, along the lines of, “Look, I’m in the middle of something right now and can’t talk to you…”

As you read this article, can you identify what the mistake in this approach is?

I told the rep the problem was that he wasn’t making any connection in the beginning and wasn’t allowing his prospect to engage with him at all. Instead, he was barging in on someone’s day and asking a question that required the prospect to stop doing what he was doing and then give a ton of information he probably didn’t want to give.

I said it was analogous to saying, “Hey, you don’t know me, but give me your time and tell me how to sell you.”

I also told him that my reaction as a business owner would have been, “Who are you, and how dare you ask me to tell you that!”

What was missing was the common currency of human interaction to set up the call. Plus, what was missing was a value statement of what might be in it for the prospect. I suggested he revise his opening to:

“Hi, this is {first & last name} with {his company}, how’s your day going?”

[Wait and respond accordingly—engage!]

“{first name}, I know you’re probably busy, so I’ll be brief. The reason for the call is that we provide affordable SEO services to small companies like yours so you can have a big footprint on the Internet and drive more qualified leads.

“Would you mind if I asked how you go about doing that right now?”

Note: this is just one of many different qualifying questions I would ask based on how they sounded to me. The point is to 1) Make a connection first, 2) Give the reason for your call—your value statement, 3) Ask an appropriate, quick qualifying question. This is the best practice approach.

After our coaching session, I received an email the next day from guy. He said he listened to the recording of the session several times and something clicked. He told me that he attends many face to face networking events, and he realized he would never use his phone prospecting script with anyone in person. It would be inappropriate and even rude!

Instead, he said, he would make conversation first, connect and interact with someone. He figured it would probably be true in sales over the phone as well. It told him that was the perfect analogy! I couldn’t have said it any better.

So, for all you inside reps and companies that are making outbound prospecting calls, just ask yourself: Would your technique work face to face? If not, then change it so it would. You’ll do much better when you do.


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Lessons From the NFL to Close More Business

Are you ready for some football?

The first preseason games are in the books, and coaches are watching game film and teaching players how to improve every week.

I read a piece by Peter King from SI.com about his conversation with Ellis Hobbs—former cornerback with the New England Patriots. He was talking about how much respect he had for Patriots head coach Bill Belichick.

Ellis said, “Early in my career, Bill called me into his office, and we sat there, for a long time, studying game film. He taught me to look for the simple things, and not to make football so complicated. I got better. I was with one of the best coaches of all time, and he helped me become a better player.”

In inside sales, too, you can become a better sales producer if you concentrate on the simple things and doing them better. Here are two things you can do starting today to increase your closing ratio and make more money:

#1: Keep a record of the reasons your prospects don’t close and then concentrate on qualifying on these issues up front with your next prospects. This was one of the simplest and most effective habits I developed early on to get better.

I kept a notebook with all my prospects in it and every time they didn’t buy, I’d put in red ink the reason why not. I even boiled it down to three codes: NI, for No Interest; NM for No Money; and NC for Not Cooperative.

And then throughout the days and weeks I’d go back through my notebook and look for patterns and ask myself, “What do I need to focus on during the qualification stage?”

If too many prospects were not buying because they simply weren’t ready to buy right then, then “No Interest” needed to be addressed during the qualifying call. I’d start by asking more direct questions like: 

“_______, if you find that this would work for you, what is your time frame for moving ahead with it?”

And so on.  Bottom line—if you don’t get it right during the qualifying call, then you’ll never increase your closing ratio.

#2: Ask for bigger orders on every close. Oh, I know, you’ve heard this before, right? But how often do you actually do it? 

So many sales reps are afraid to ask for too much and are just happy to get a minimum order. I know because I used to be that way…

But my career turned around when I began asking for bigger orders on every single call. And what I learned is that you never know how much a person or company can handle. You can always go down (in price, quantity, etc.), but you can never go up.

The truth is, it’s all the same amount of work anyway, so why not ask for two times, or three times the minimum order and see what you get? If only two in ten of your prospects buy the increased amount, how much more money would that mean to you?

In addition, the good part about consistently asking for more is that you’ll end up getting more—and every time you do, you reinforce the habit to do it. And as soon as you get a taste of closing bigger deals, you begin looking for and expecting them. Try it and you’ll see for yourself. It’s one of the simplest things you can do to make a lot more money.

So, there you have it—two simple ways of closing more business and making more money. Just remember as you’re reading this, NFL players and coaches are working on the simple things to improve. 

You should be doing so, too!


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

My Favorite Closing Line

I was giving a training today and emphasizing the importance of directing the sale, assuming the deal, and leading the prospect through the close.

As I did, I reminded the team of closers of my very favorite closing phrase, and one that has literally made me millions of dollars in my career.

When you get to the reason to place the order now, or purchase your product or service, what’s important is not to ask if they agree, or if they have the budget, or anything like that.

Instead…

What you do is end your close with, “Here’s what I recommend we do…” and then suggest the order.

If you want to take it even further, you can say, “Here’s what I recommend we do. Since we’ve got just five left right now, I’ll go ahead and ship them to you while we have them. That way, you’ll have them on hand when you need them. Where would you like me to ship these to?”

Do you see how I combined the, “Here’s what I recommend we do…” with a buying/assumptive question, “Where would you like me to ship these to?”

This is the ultimate way to assume the sale.

But let’s back up to that initial order phrase: “Here’s what I recommend we do…” There are many variations on this, like:

“Here’s what my best clients are doing right now…”

“My biggest clients are thinking ahead and they’re….and I recommend you do the same…where should I ship these to?”

“Smart companies are picking these up now, while they’re available, and not waiting until they go on back order. Here’s what I recommend you do…”

You see how this goes. The point is: if you want to dramatically increase your number of sales, then take the prospect all the way through the sale by leading them to the buy action.

It’s surprisingly effective and once you get in the habit of doing it, you’ll wonder why you never thought of it before!


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Don’t Handle the Objection—Eliminate It!

One of the best things about sales is that you already know what all the objections are.

For every sale, there are only about five core objections: price, think about it, talk to someone else, etc., and then some outliers you get less frequently.

But overall, you know what’s coming. So, why not eliminate, in advance, your top one or two objections?

Here’s how:

If you’re qualifying a prospect to pitch later, and you know that price is the biggest objection you get, then qualify for it so you’re not ambushed when you get to the close.

Ask:

“Ballpark, what is your budget for this?”

And then:

“And do you have that budget available should you like what you see during our demo?”

Or:

“Our solution is adaptable to most budgets, and runs anywhere between $5,000 and $15,000. If you like what you see next week, is something like that within what you have available right now?”

I’m sure you can come up with other budget related qualifying questions, but the point is that it is ALWAYS best to qualify for this objection in advance so you don’t waste 45 minutes + pitching only to find that they can’t afford your solution.

If you are dealing with a customer who buys their products from another vendor, then ask:

“Who are you getting that from now?”

And:

“I’ve certainly heard of them, just out of curiosity, what keeps you coming back to them?”

And:

“What would it take to earn a portion of your business?”

You get the idea here. It’s ALWAYS better to qualify out an objection before you get it. Take some time this week to script out ways to qualify for and overcome your common objections before they ruin your sale.

Remember: You can’t close an unqualified lead!


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Work on One Thing a Week to Get Better

It’s mid-July, and I’d like to ask you a question: How much better of a sales rep are you today than you were in January?

Can you identify the areas you’ve improved in and measure their impact on your closing rates?

If you’re like the vast majority of sales reps (or sales teams), the answer is, “I don’t really know…”

Here’s a quick tip: If nothing changes, nothing changes.

You’ve all probably heard this before, but in sales this has an added weight: If you aren’t actively working to improve your skill set, then you’re likely making the same mistakes you always make—and getting the same results.

There is an easy way to change this. Simply buy a good book on improving sales, pick just one technique or idea you feel applies to your selling situation, and then commit to adapting, using, and perfecting that one technique for a week.

If you do that, within 90 days you’ll have picked up twelve proven new sales skills that will have a dramatic effect on your bottom line.

This is a simple solution to getting better, but it isn’t always easy to commit to. We’re all very busy, and we may be doing okay with sales now, and who wants to put in all that extra work anyway?

The top 20% do, that’s who.

And that’s why top producers across industries earn more money, enjoy better bonuses and perks, and find their jobs easier and more enjoyable than 80% of their so-called competition.

Hey, you deserve all those perks and extra income, but they aren’t going to just fall into your lap. You’re going to have to do something to get them.

Focusing on learning and applying just one new skill or scripted technique is an easy, proven way to make more sales with more confidence.

And that’s worth a little bit of effort, isn’t it?

If you’re wondering where to start, check this book out.

It makes it easy to find and adapt proven sales scripts that will instantly make you better!


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

3 Things You Should Stop Saying in Sales

I have listened to thousands of sales calls over the years, and I spend the majority of my coaching and training hours listening to sales calls even today. And I still hear the same mistakes….

Here are three things NOT to say if you want to become more effective at opening and closing more sales:

#1: When speaking with a gatekeeper and they ask if they can tell the prospect who is calling, don’t:

  • Just say your name (“John,” or “John Davis”)—and then nothing else…
  • Say your name and company name
  • Say your name and company name and then start pitching the gatekeeper…

Instead, respond with: “Absolutely! Please tell prospect’s first name, that John Davis is holding, please.”

#2: If you’re speaking with a client and you’re asking if they need to order anything, don’t say:

  • I’m just calling to see if you need anything today?

Instead, change the question to make it assumptive. Ask: “While I have you on the phone, what’s on your white board that you’ll be needing soon?”

You can adjust this to fit your product or service, but always change “Is there anything” to “What are you looking for…”

#3: When you are scheduling an appointment to follow up, don’t use the generic:

  • I’ll call you in a month to follow up…

Instead, you should ask the prospect when a good time to follow up is. AND, make this ask assumptive. Try: “When would you like me to check back in with you?”

By asking the prospect when you should follow up, you’ll be able to gauge their urgency and assess their buying rhythms. If they tell you 6 months, then suggest you’ll check in with them in 3, just in case something changes.

Little tweaks like this can make a huge difference in your overall sales results. Remember: practice doesn’t make perfect; it just makes permanent.

Only practice of perfection makes perfect.


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

How to Struggle Less, While Making More Sales

Jeffrey Gitomer tells a great story about how he once bet a client his entire training fee on whether there were more than eight objections their sales team got on a regular basis.

The client, sure their sales cycle was more complicated and therefore required more advanced closing techniques, considered the bet: If the sales team could come up with more than eight standard objections, then Jeffrey would do the training for free.

If there were eight or less, then the client would pay him double his fee…

After the client thought about it, he declined Jeffrey’s offer, and then he polled the sales team, and here were their common objections:

#1: Too expensive (don’t have the budget)

#2: Have to get approval

#3: Need to think about it

#4: Going to use their old vendor

#5: Need to get several quotes

#6: They needed a different solution

#7:

#8:

Turns out, this company’s “complicated sale” had just six objections they got 90% of the time. It’s a good thing (for the client) he declined Jeffrey’s offer!

And this is the key to how you can struggle less and close more business.

Because your product or service also has a set number of objections (usually under eight), the easy way to make more sales is to script out two to three responses to these recurring objections, memorize them, and then use them each time you get into one of these selling situations.

This will GREATLY reduce the work you do, and it will lead to you closing (more easily) more business.

This is the real “secret” to becoming a top producer at your company or in your industry.

Make it easy on yourself and do this exercise today. If you need some help with your scripts, then click here. You’ll find over 500 proven scripts you can start using today!


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Inbound Leads: Slam Dunks or Looky-loos?

What is a sales person’s dream? An inbound lead.

Someone has found your company, responded online or sent an email, and wants to know more about how you can help them.

A slam dunk deal, right?

Not so fast…

If you’ve been fielding inbound leads for a while, then you’ve probably noticed something: Not all inbound leads buy.

But how can this be? Didn’t the prospect reach out to me? Shouldn’t he/she be a deal?

Many sales reps today still make the mistake of taking “implied interest” in your company or service, to mean someone is interested, qualified, and ready to buy.

The way to capture a deal in this situation—if there is one—is to treat an inbound lead like any other: you need to qualify them.

Here are a few questions that will help you separate the slam dunks from the looky-loos:

“Thanks for reaching out to us today. Tell me, what motivated you to contact us?”

And

“I’m sure you’re looking at other companies, just out of curiosity, what is most important when choosing a company for this?”

And

“Who, besides yourself, is involved in making this decision?”

And

“After you’ve found the company that you think is best for you, what is your timeline for purchasing this?”

The next time you get an inbound lead, make sure and ask the questions above. It will help you decide who to spend your time with, versus who to let go of. And knowing that will save you a lot of aggravation later on.


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated