“Can You Email That to Me?”

What’s the number one blow off prospects use these days?

“Can you email something to me?”

If you think about it, that’s the perfect stall. They aren’t saying no, and it implies that they’ll talk to you later…

Unfortunately, later becomes never, as chasing down busy professionals—especially people who now don’t want to be followed up with—becomes nearly impossible.

The solution? Be prepared with a good script and a good strategy. The one I like most is to prepare an initial email in advance (it can be generic or it can include an initial quote of services) and have it ready to send at a moment’s notice.

And then when a prospect blows you off with, “Can you email something to me?” use the following script:

“I’d be more than happy to do that – where would you like me to email that?” 

[Take their email down and then email them your information right now.]

“O.K., it’s on the way to you. What I’d like to do right now is take just two minutes to get an idea of what’s important to you, and then I can direct you to that part of the information when you get around to it.  Let me ask you:

“How do you get involved in ordering/handling/working with the XYZ?”

OR

“From a needs standpoint, how motivated is (your company/department/are you) to change/fix/replace/buy XYZ right now?”

OR

“What would you need to see in the information I just sent you for you to become seriously interested in making a change in how you’re handling XYZ now?”  

If you follow this strategy, then you’ll be ready to sidestep the email stall and get right into qualifying!

How great will that be?

Try this technique yourself and watch as you begin qualifying real buyers, or disqualifying those who just want to get you off the phone…


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

The Price is Too High—Best Technique to Use

Quick tip this week.

I worked with a client years ago, and he had a one-line rebuttal to the price is too high objection.

Whenever a prospect told him that, he simply asked:

“And besides price, what else is holding you back?”

That’s it.

Simple. Direct. And powerful.

This client understood that objections are generally smokescreens hiding other objections, so questioning it in this way immediately tells you whether it’s really price—or something else.

If they tell you that something else is holding them back, then you don’t have to address price right now.

If they say nothing, just price, you can begin closing. Something along the line of:

“And what were you willing to spend?”

OR

“Where would our pricing need to be for you to move on it?”

Any of these or others will do here.

The next time someone tells you they can’t afford it or your price is too high, use my client’s example above.

And let your prospect tell you where you need to go next…


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Don’t Make This Mistake When Prospecting

I watched a sales rep making cold calls the other day.

He was making one crucial error that was leading to him not getting very far with prospects. I want to share with you what this common prospecting error is and how to immediately fix it.

I contacted him and offered to do a complimentary coaching session with him to help correct this fundamental error. Prior to the call, I asked this sales rep to send over recordings, so I could play and point out exactly what he was doing wrong.

Here’s what it is: He was calling prospects and his pitch went like this:

“Hi, this is {first & last name} with {his company}, and I know you’re probably busy, so I just want to ask you a quick question to see if it makes sense for us to talk…

“If you could wave a magic wand and change two things about your online marketing, what would they be?”

The responses he got were generally negative, along the lines of, “Look, I’m in the middle of something right now and can’t talk to you…”

As you read this article, can you identify what the mistake in this approach is?

I told the rep the problem was that he wasn’t making any connection in the beginning and wasn’t allowing his prospect to engage with him at all. Instead, he was barging in on someone’s day and asking a question that required the prospect to stop doing what he was doing and then give a ton of information he probably didn’t want to give.

I said it was analogous to saying, “Hey, you don’t know me, but give me your time and tell me how to sell you.”

I also told him that my reaction as a business owner would have been, “Who are you, and how dare you ask me to tell you that!”

What was missing was the common currency of human interaction to set up the call. Plus, what was missing was a value statement of what might be in it for the prospect. I suggested he revise his opening to:

“Hi, this is {first & last name} with {his company}, how’s your day going?”

[Wait and respond accordingly—engage!]

“{first name}, I know you’re probably busy, so I’ll be brief. The reason for the call is that we provide affordable SEO services to small companies like yours so you can have a big footprint on the Internet and drive more qualified leads.

“Would you mind if I asked how you go about doing that right now?”

Note: this is just one of many different qualifying questions I would ask based on how they sounded to me. The point is to 1) Make a connection first, 2) Give the reason for your call—your value statement, 3) Ask an appropriate, quick qualifying question. This is the best practice approach.

After our coaching session, I received an email the next day from guy. He said he listened to the recording of the session several times and something clicked. He told me that he attends many face to face networking events, and he realized he would never use his phone prospecting script with anyone in person. It would be inappropriate and even rude!

Instead, he said, he would make conversation first, connect and interact with someone. He figured it would probably be true in sales over the phone as well. It told him that was the perfect analogy! I couldn’t have said it any better.

So, for all you inside reps and companies that are making outbound prospecting calls, just ask yourself: Would your technique work face to face? If not, then change it so it would. You’ll do much better when you do.


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Inbound Leads: Slam Dunks or Looky-loos?

What is a sales person’s dream? An inbound lead.

Someone has found your company, responded online or sent an email, and wants to know more about how you can help them.

A slam dunk deal, right?

Not so fast…

If you’ve been fielding inbound leads for a while, then you’ve probably noticed something: Not all inbound leads buy.

But how can this be? Didn’t the prospect reach out to me? Shouldn’t he/she be a deal?

Many sales reps today still make the mistake of taking “implied interest” in your company or service, to mean someone is interested, qualified, and ready to buy.

The way to capture a deal in this situation—if there is one—is to treat an inbound lead like any other: you need to qualify them.

Here are a few questions that will help you separate the slam dunks from the looky-loos:

“Thanks for reaching out to us today. Tell me, what motivated you to contact us?”

And

“I’m sure you’re looking at other companies, just out of curiosity, what is most important when choosing a company for this?”

And

“Who, besides yourself, is involved in making this decision?”

And

“After you’ve found the company that you think is best for you, what is your timeline for purchasing this?”

The next time you get an inbound lead, make sure and ask the questions above. It will help you decide who to spend your time with, versus who to let go of. And knowing that will save you a lot of aggravation later on.


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Happy With Who We’re Using

This blog post is for those of you who haven’t purchased and read any of my book of scripts yet (what are you thinking? 🙂 )

For those of you who are prospecting, this objection, “We’re happy with who we’re using,” is something you most likely encounter often.

The question is: what do you say to it?

This objection—like all others—is a perfect one to script an effective response to, and here is one of my favorites:

Objection: “We’re happy with who we’re using” (Or any variation like, “We’re all set”):

Response: “That’s perfectly OK; I didn’t expect you to be in the market today. In fact, because you already have someone, this is the perfect time to compare prices and services with other vendors. That way, when you do have a need to look elsewhere, you’ll have a solid option already vetted.

“Let me ask you this….”

And then use a qualifying question regarding what they use, how often they order, etc.

Bonus response:

“No worries, I’m not going to sell you anything today. Instead, I simply want to give you some information so if things change—and let’s face it, they change all the time—you’ll at least know who to reach out to.

“Let me ask you this….”

Again, use a qualifying question regarding what they use, how often they order, etc.

If you would like eight other proven response, visit here.

Remember: throughout your sales process, you get the same seven to ten objections, stalls, and put-offs over and over again.

Want to be a top producer? Then stop making up an answer to them, and “ace” them by being prepared with proven scripts.


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

“How are you today?” Use it or Ditch it?

How do you open your calls?

Do you ask, “How are you today?” or do you use a different opening?

There was a time when I was against using the worn-out opening of, “How are you today?” and provided a slew of different options—all of which had their place, and some of which I still use, on occasion, today.

But after years of cold calling (and calling clients back), I have found that I revert back to this standard opening again and again. And here’s why:

  1. While I used to think it signals that a sales call is coming, what I’ve discovered is that people are so used to hearing—and answering—this question, they don’t really register it. Instead, they just respond.
  2. (And here is the key): The real use of this question is to gage carefully the receptiveness of your prospect and then to respond accordingly.

Let’s dive into #2 a bit more. If you make calls for a living, then you know you can tell exactly what kind of mood a prospect is in simply by listening to how they answer the question, “How are you today?”

You can tell by their tone of voice if they are annoyed at being interrupted; or are bored and happy to have the interruption; are receptive to speaking with you; are not receptive; are in a good mood; are not in a good mood; will engage with you, and even ask how you are in return; are not interested in engaging, etc.

The reason this opening is so important is that it gives you instant feedback as to your prospect’s state of mind—and willingness to engage with you.

Second, because this is inside sales, and you can’t see your prospect’s face, you need this feedback so you know how to respond.

So, while some may think this is a worn out opening that signals a sales call (and, yes, I used to feel that way), I now know it is the most efficient opening to use—if you’re willing to truly listen and respond to your prospect’s mood. For example:

If you hear irritation or a rushed attitude, simply preface your next statement with, “I’m sure you’re busy, so I’ll be brief…”

If they ask you how you are doing, always, start with, “Thanks for asking! I’m doing well also. Is it still hot out there?” And engage a bit and build rapport…

Bottom line, there is a lot in an opening line, and “How are you today?” will give you a ton of feedback—if you’re willing to listen carefully to not only the response you get, but to how that response is given.


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

One Error to Correct on Your Prospecting Scripts

Congrats to those companies & individuals who sent in their prospecting scripts for review. I received many scripts and went ahead and reviewed ten (instead of just the three).

One error I kept seeing was reps’ mishandling asking for the right person when they didn’t know the right contact’s name.

Usually, they asked it this way:

Gatekeeper: “Thank you for calling the Johnson company.”

Rep: “I’m looking for the person who handles your XYZ. Do you know who I should speak to?”

The problem with this is you’re A) Identifying yourself as a sales rep, and B) You’re now inviting the gatekeeper to qualify you out.

Here is a better way:

Gatekeeper: “Thank you for calling the Johnson company.”

Rep: “Hi, I need a little bit of help please…”

[It’s crucial that you WAIT for them to respond and offer that help!]

Gatekeeper: “What can I help you with?”

Rep: “Thanks. Who would be the best person to speak with regarding XYZ?”

This approach uses an assumptive question, and it gives direction. This is your best approach.

If the gatekeeper comes back and asks:

“Can I tell him who is calling?”

You simply respond with:

“Absolutely. Please tell him [Your Name] with [Your company] is holding please.”

That’s it! This approach will get you through to the right contact over 80% of the time.

Try it this week and see for yourself!

BTW: If you or your team needs other proven techniques to connect with and sell more decision makers, consider my On-Demand Training.

Instant access = Instant results! See it here.


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

How to Make Your Email Subject Line Compelling

By now, I hope you have all been incorporating your prospect’s name in your email subject lines.

If you have, then you are already getting more prospects to lock onto your email, and that will mean more prospects will read them.

The second part of a compelling subject line is to make the rest of it intriguing to your prospect.

Here are some examples:

Subject Line #1: “John, quick question about your manufacturing process…”

This is effective because everyone loves a question, and the word “quick” promises that you won’t waste your prospect’s time.

Subject Line #2: “Kaylee, a podcast request you’ll be interested in…”

Now who wouldn’t want to know what follows this question?

Subject Line #3: “Brent, can you help with this?”

Everyone loves to help—you do, don’t you?

These are just a few of the ways you can entice your prospect into opening and reading your emails.

Feel free to adapt them to your product or service, and I guarantee that if your email content is short, to the point, and offers something your prospect is interested in, then you’ll dramatically increase the success rate of your email campaign!


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

One Question to Learn Buying Motive

How is your first quarter turning out so far?

Closing lots of business and exceeding your quota? Or are you struggling to catch up and hoping for a strong March?

If you or your team is struggling, a cause might be a fundamental flaw that many sales teams suffer from: failure to understand—and pitch to—a prospect’s unique buying motive.

Let’s review the sales process briefly:

  1. Recognizing all buyers of products and services have specific needs (buying motives) they are looking to fulfill.
  2. Not everyone’s buying motives are the same. The best way to sell someone is to fully understand what their buying motives are and then to:
  3. Pitch to each buyer’s specific needs.
  4. Then, as you do, you use carefully placed tie-downs and trial closes to build a yes momentum that leads to the close.

That’s the essential process of sales. Of course, there are nuances and specific techniques to master the above steps at a high level, and that’s why you train…

But, let me tell you what I have found to be the major problem for teams and individual sales reps who are not making their numbers:

They never understand exactly what each prospect’s unique buying motive is, and so they just keep pitching, hoping that what they say will match up somehow with what a prospect wants to hear.

Two problems with this approach:

  1. Many prospects aren’t buying regardless, and so if you just keep pitching without understanding their buying motive—or worse, haven’t identified that this prospect doesn’t have a buying motive you can fulfill—then you’re wasting everyone’s time.
  2. If you have failed to understand exactly what a specific prospect’s buying motive is, then you won’t be able to speak directly to it, build the appropriate amount of value, and you’ll miss step 5 above and risk talking past the close—and yourself out of a deal.

How would you like one magic question that will reveal to you each prospect’s buying motive? Here it is:

“{first name}, let me ask you: what specifically are you hoping a (product or service) like ours will do for you at this time?”

That’s it! Now, listen carefully to the answer, and ask yourself honestly: Can your product or service give them exactly what they are looking for? If so, pitch directly to it. Use tie-downs to see if you’re getting closer to making a sale. Shift to trial closes mid-way through your close. And if you’re getting buy in, then assume the close!

This one question, combined with the 4-step process above, will elevate your close ratio and help your entire team make their quota.

Try it today!


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

One Quick Secret to Getting Your Emails Opened and Read

How many emails do you get every day at work?

Fifty? A hundred? More?

And how about after the weekend?

Let’s face it: your prospecting emails can be lost in the sea of unread emails. And if it’s from someone the prospect doesn’t know? That just makes it even harder to get your email read…

There is, however, an easy solution you can implement right away that will immediately draw your prospect’s eyes directly to your email and give it that personal feel.

Always start your subject lines with your prospect’s first name.

That’s it!

It’s effective because we are all drawn to our first names, and when your prospect scans the sea of unread (and many times, unsolicited) emails, their eyes will lock onto their first name, and your email will stand out.

If you’re not using this technique yet, then incorporate it today, and watch your open rates—and response rates—soar.

The other thing you need to do is make the rest of the subject line compelling, and that will be the subject of my next blog post.

Be on the lookout for it on February 15!


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated