Stop Telling and Start Asking!

Once very couple of years, I like to re-run this article on the importance of asking questions as opposed to pitching.

While this context is presented as an interview, it is completely translatable to sales—and that means YOU.

If I gave you a pencil and asked you to sell it, how would you go about it?

This is one of the most basic of interview questions I’ve used for years for prospective sales reps, and the answer reveals so much about their previous training, their understanding of the sales process, and ultimately about what kind of sales rep they are going to be.

So, what is the most effective way to sell a pencil? 

Let’s first look at how most sales reps go about doing it. During an interview, I first let a rep tell me how good of a closer they are. After listening patiently, I pull out a pencil, hand it to them, and tell them to sell it to me.

And off they go!

80% of sales reps start the same way—they start pitching. “This pencil is brand new, never used.  It has grade #2 lead and a bright yellow color so it’s easy to find. It comes with a built-in eraser,” etc.

Some reps can (and do!) talk about it for 5 minutes or more before they ask a question or ask for an order (rare).  As the sales rep rambles on, I begin to yawn, roll my eyes, etc. Amazingly, this just makes them talk even more! 

“What’s wrong with these people?” I think.

Now let’s look at how the Top 20% closers go about selling a pencil. As soon as I give a top rep the pencil, they pause and then they begin asking me questions:

“So how often do you use pencils?”

“How many do you go through in a month?”

“What other locations does your company have that use pencils, and how often do they order them?”

“What quantity do you usually order them in?”

“Where are you getting them from now?”

“Besides yourself, who’s involved in the buying decision?”

Quite a difference, isn’t it?  I’ll tell you right now, I’ve listened to hundreds of sales reps in a month, and they can easily be separated into these two groups: 

Those who pitch, pitch, pitch, and those who take the time to understand their prospect’s buying motives and properly qualify to understand their buying process. 

Now let’s see which category you fit in. When you speak with a prospect for the first time, how much of your script is focused on describing and pitching your product or service as opposed to questioning and uncovering buying motives?

If yours is like most scripts I review, then it’s filled with descriptions of what you do and how your product or service helps people. Most scripts attack the prospect with a barrage of “value statements” that turn people off and make them want to get you off the phone as quickly as possible. 

Want a better way?

Then take a tip from some of the best “pencil sales reps,” and change your script and your opening so it focuses more on questioning and qualifying. Seek to discover whether or not you are actually speaking with someone who is a good fit for what you offer.

Without knowing this, you will just end up with a lot of frustration and a lot of unsold pencils at the end of the month.


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ON DEMAND SALES TRAINING THAT GETS RESULTS!

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Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Our Award-Winning Article

In case you missed this, I received the following email last week:

Dear Mike:

The people have spoken and your article, “3 Keys to Dealing with Difficult Prospects,” has won 2nd place in our 2020 Sales Pro Central MVP Awards Social Selling category!”

I thought I’d repost it for you:

3 Keys to Dealing with Difficult Prospects

I listen to a lot of calls each week that my clients send me.

This week, I listened to a closing call from one of their reps, and here is how the prospect opened the call:

Prospect: “Let me just tell you upfront that we’re looking at a lot of different options right now of which yours is just one…”

Then: “And also, I’m not the decision maker on this, I’m just an influencer. After this, I have to take this back to the board and let them know what I think.”

Then (as if that’s not enough), “And I have a hard stop in 35 minutes, so we need to get into it…”

Nice start, huh?

Actually, it is a great start, because now you don’t have to be a salesperson and pitch, pitch, pitch (which you should never do anyway).

Here are the 3 keys to handling this type of prospect:

Key #1: When he opened with, “We’re looking at a lot of different options of which yours is just one…”

The key here is to address this and use it to your advantage. I would have responded by saying:

“That’s great. Let’s do this then. Why don’t you tell me which option you like best so far, tell me what you like about it so much, and then I’ll let you know if our program can match that or even give you more.”

Then hit I’d hit mute and let them talk.

Key #2: When he says, “I’m just an influencer—not the decision maker,” I would have again addressed it right then by saying:

“Thanks for letting me know. Does the decision maker take your advice—in other words—is your influence something that will sway the final decision?”

And if he then dodged that by saying something like, “Yeah, but it’s up to them,” I’d have layered my question with:

“And from what you know, what exactly are they looking for? In other words, what do they need to see from all these options to say yes?”

Key #3: And as far as the, “I have a hard stop in 35 minutes,” I would have responded with:

“Thanks for the head’s up. Tell you what, since I have a ton of info to give you, let’s streamline this and you tell me what’s most important to you, and I’ll show you how we handle that.”

And I’d hit mute again.

Here’s what I teach:

  1. Prospects have all the answers. It’s best to listen, question, and let them reveal those answers.
  2. Take what a prospect gives you. The key here is you need to listen! If you do, then you can respond to what they tell you and get more information and learn the direction you need to go in.
  3. Meet someone where they are, like with this prospect. You need to match them. Take your sales hat off and play their game. Don’t be afraid to be as abrupt as they are—they’ll appreciate it.

Keep these keys handy the next you run into a difficult prospect. They’ll work better than you think they will.


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Most Popular Post of the Last Two Years

If you prospect by phone for a living, then you’re no stranger to rejection. If you don’t learn to feed on it, to use it as fuel to motivate you to make more calls, then it can be rough going.

It’s no wonder that the most liked blog post I’ve put out over the last two years deals with a proven way to overcome the rejection and the objections you get while cold calling.

If you happened to miss this post, then here is another opportunity to learn and begin using a proven way to deal with the common brush off: “We are all set.”

Enjoy and happy holidays!

There are many variations of the “We are all set” objection. These include things like:

“We are okay with our present system.”

OR

“We’ve already got a company that handles that.”

OR

“We’re fine for right now.”

As you can see, these are all basically the same, and, more importantly, they aren’t objections—rather, they are initial resistance statements or blow offs. Essentially, they are saying something along the lines of, “I’m not interested in being pitched right now, please go away.”

Now here’s the thing: because this is simply resistance and not an objection (it’s not an objection because you haven’t pitched your product or service yet. It’s like when you walk into a department store and the sales rep asks if they can help you and you blow them off with, “I’m just looking.”) Again, “We’re all set” is not an objection, it’s just a blow off.

The key to handling resistance is NOT to try to overcome it (remember it’s not an objection), but rather you simply want to bypass it and attempt to engage and qualify. 

With that in mind, here’s how you handle the “We’re all set” blow off or/and any of its variations:

“We’re all set”

Response One:

“That’s great, and I’d just like to see if we could get on your vendor list for the next time you’re in the market. Let me ask you…” 

Now ask an engaging qualifying question….

Response Two:

“Most companies I speak with are ‘all set’ and that’s why I’m reaching out to you now – I want to give you an option for the next time you’re in need of this. Let me ask you…”

Again, as an engaging qualifying question….

Response Three:

“No problem. Let me ask you: the next time you’re in need of this, what’s number one on your wish list?”

Response Four:

“I understand; I didn’t expect to catch you in the market right now. Instead, let me get an idea of your perfect profile, and then I’ll send you some information you can keep on file next time you need this….”

Now re-engage by asking a qualifying question.

Response Five:

“Got it. Let me ask you: the next time you are in need of this, are you the right person to speak to about it?”

If yes, then qualify them for that next time—especially asking about timeframe, budget, etc.

Response Six:

“Understand, and let me ask you: When is your next buying season for this?”

Then keep the conversation going by asking an additional qualifying question.

Response Seven:

“That’s fine; I totally understand. And let me ask you—the next time you are in the market for this, how many companies are you going to reach out to?” 

And then ask how you can become one of them, what their budget is, who the decision makers are, etc.

Response Eight:

“No problem. What you might find helpful is to know about our special pricing and the additional services we provide. Did you know that…?”

Then pitch one or two things you do that others don’t—and use a tie down!

Response Nine:

“I’m glad you said that. What I’ve found is that those companies who are already using a vendor for this are surprised to learn that….”

Give them a shocking statement about how you’ve just been rated number one, or that you give free delivery, etc., something that will peak their interest…

Response Ten:

“No problem. Could I be the “next in line” company you call the next time you’re in the market for this?”

If yes,

“Great, let me get your email and send you my info…”

Then:

“And just out of curiosity, what would have to change for you to even begin looking at someone else?”

Look for an in here…

So, there you have it: ten new ways of handling this age old blow off.  Just remember, your goal isn’t to try to overcome this—rather, it’s to sidestep this resistance statement and get information you can use to create value and continue the conversation.

If you found these rebuttals helpful, then how would you like over 500 more word-for-word rebuttals for all the objections you face each and every day?

Power Phone Scripts is the number one, best selling book of phone scripts in the world! Gift yourself—and your team—a copy of this powerful book, and watch your confidence and results soar in 2021!


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Black Friday: On-Demand Training on Sale First Time Ever!

Want to make more sales? Then learn and use better sales techniques.

It’s really as simple as that. And today, I have an easy way for you and your team to do that:

Get access to the Best Inside Sales Training available anywhere and save 20% for the first time ever! (Save hundreds of dollars during the next few days only.)

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  • Avoid call reluctance
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  • Overcome objections
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Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

One Simple Technique to Learn Buying Motives

Question for you: How often do you take notes while you’re on Mute and your prospect is revealing their buying motives?

What? You don’t take notes?

How about using your Mute button? Are you actively doing that? (If not, start using it today: search my blog to read articles on how to do that.)

Here’s a simple technique to help you actively listen to and understand a prospect’s or client’s buying motive(s):

While they are answering your qualifying questions, have a piece of paper next to you (or your computer or phone) and actively take notes as they reveal what is important to them. If you’ve never tried this technique, trust me, it’s a game changer….

Bonus: Write down the actual words, phrases, or terms they use. Then, by feeding these back to them, you’ll be speaking to a person’s listening.

By taking notes, you will:

  • Be forced to actually listen and hear what they are telling you (rather than thinking about what you’re going to say next).
  • Begin thinking about how to point out those aspects of your product or service that matches up with what they want (because you’ll be clear what they are).
  • Make a much better connection with your prospect or client because they will feel listened to and heard.
  • Become a better listener.

These are just a few of the very real advantages you’ll gain by actively listening and taking notes. This one technique will separate you from all the other sales reps who are just looking for someone to dump their pitch onto.

Like so many solid techniques in sales, this one is simple—but it will only work if you commit to trying it.

And if you do, I guarantee you’ll see the value in it, and you’ll quickly wonder how you’ve done without it all these years….


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

How to Avoid Call Reluctance

Nobody likes rejection, and fear of being rejected, of being unsuccessful, is what causes sales reps to avoid picking up the phone; it causes them to send emails instead of having a conversation with prospects.

The solution to this is to reframe rejection. And here’s how—answer this question: how many calls do you need to make before you speak to a potential prospect? Twenty-five, thirty?

And how many prospects do you need to speak with before you get a “lead”? Twenty-five, thirty?

Isn’t it true that the vast majority of your calls—and conversations—are unsuccessful in terms of finding an interested prospect?

The key to staying motivated, and to making calls, is to recognize this and embrace it as just part of the process. Face it: most of the time, you’re going to identify people who are not right for what you’re selling.

And that’s OK.

It’s like a professional baseball player: a good player—one who makes millions of dollars a year—averages a hit about 25% of the time. That means he strikes out 75% of the time he steps up to bat!

Three out of four times he “fails” and goes back to the dugout.

Do you think this depresses him? Do you think he goes back into the locker room and straightens up? (Kind of like sales reps who would rather clean their desks than make phone calls.)

NO! He can’t wait for his next up at bat, because each time he strikes out he’s that much closer to getting a hit—and that much closer to hitting a homerun!

And it’s the same thing for you as a sales rep. Face it: you’re going to “strike-out” most of the time, but it’s like Vince Lombardi said:

“It’s not important how many times you get knocked down,

what matters is that you get up.”

Once you can reframe being rejected as just getting closer to finding an interested prospect, you actually embrace getting turned down because you know it gets you that much closer to finding a buyer.

And once you look at it that way, you get motivated to keep calling…

So today, when you begin calling, if someone says they’re not interested, silently thank them for getting out of your way and for getting you that much closer to success. Because that’s what sales—and life, really—is all about.

Happy selling today!


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

I looked It Over and We’re Not Interested

I’d like to revisit an objection and give you, once again, the scripts to deal with it.

I still get requests from clients, as well as readers, about how to handle getting blown off when they call a prospect back.

Here are three proven scripts you can use the next time your prospect tells you “I looked it over and I’m not interested…

Response #1:

“I understand, and that’s perfectly OK. At first a lot of people I speak with don’t fully understand all the ins and outs of this and that’s why I’m here. Before you make a decision though, let’s do this. It will take just a couple of minutes to explain how this might help you, and if, after you understand it, you still think it’s not for you, we’ll part friends. Do you have that information handy?”

[Must end by directing them to take an action…]

Response #2: 

“I didn’t expect you to be interested; heck, our marketing department hasn’t yet figured out a way to get our prospects to call us back—and that’s why they hired me! 

But seriously, {first name}, this (product/service/investment) has some great features that aren’t readily available in the (demo/material/information) I sent you, and it’ll only take a couple of minutes to find out if they would be a fit or benefit for you. 

Tell you what, do yourself a favor and spend a few minutes with me to find out how and if this would be right for you. Grab the information/quote/brochure and let me cover a few things – do you have it handy?

Response #3:

“I understand, and believe me, I get that a lot. In fact, some of my best clients said that at the beginning as well. But I’m sure you’d agree that any decision you make, whether it’s a yes or a no—and I can take either one—is best made once you understand all the facts, isn’t that right?

Well {first name}, I’m here to help you learn those, so do yourself a favor and grab that information, and let’s briefly go over it. If at the end it’s not for you we’ll part friends. Do you have it handy?”

Now, take some time and reword them slightly to fit your personality, your product or service. Then get in the habit of using them over and over again. What you’ll find is that more and more prospects will actually let you pitch them, and some of those will buy!

If you found this article helpful, then you’ll love my Completely Updated and Revised eBook, “The Complete Book of Phone Scripts.” Now over 200 powerful and effective scripts to help you easily get past the gatekeeper, set appointments, overcome objections and close more money!

Visit: http://mrinsidesales.com/products/complete-book-phone-scripts/ and find out why Jeffrey Gitomer, Brian Tracy, Tom Hopkins and many others recommend my ebook of Phone Scripts! Download it now and be a better sales professional by this afternoon!


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Are You Still Asking: “Is this a good time”?

The debate of whether to open your calls asking, “Did I catch you at a good time?” or “Is this time still good for you?” (for presentation call backs), is alive and well—unfortunately.

I still receive emails asking me whether to ask this or not. Some swear by it, while others never use it.

So, should you, or shouldn’t you?

I’ve been making calls—both prospecting calls and closing calls—for a long time. In fact, I still make them today. And in my experience (note I said experience, not theory), the answer is clear. What you should do is this:

Never ask if it’s a good time to have a conversation with a prospect or client. Instead, follow this approach:

Always greet your prospect: “Hi {first name}, hope your day is going well….” (or other opening you like).

And then listen carefully not only to how they respond, but, more importantly, to how they respond. Then ask yourself:

“Is this person happy to hear from me?”

“Does this person sound rushed?”

“Do they sound upset that I’ve interrupted them?”

“Are they unhappy they picked up the phone now have to talk to me?”

Or, rather:

“Do they sound relaxed?”

“Are they willing to engage—did they ask me how I’m doing?”

“Is there a smile in their voice?” (Or a frown?)

In other words, rather than ask if you caught them at a good time, listen to their voice and to how they answer the phone to see what their mood is. If you actually listen, you can always tell.

Then, regardless of what they say, acknowledge what you know to be true: they are busy! So let them know you respect their time and open your prospecting calls this way:

“I’m sure you’re busy, so I’ll be brief….”

And then engage quickly and ask them a question as soon as possible so you can give them an opportunity to tell you whether they have the time to speak to you or not.

For presentations where you’ve made an appointment, don’t ask if this is still a good time for them! You’ve made an appointment in advance, and if you’ve truly qualified them, they are expecting your call and should be ready for it.

For these calls, you open this way:

“Hi {first name}, how’s your (Tuesday, etc.) going?”

[Listen here and respond accordingly.]

“Good to hear. Well, {first name}, I’m excited to speak with you today, and I know you’re going to love…”

And then get engage and begin your discovery (second discovery!).

And, as always, don’t take my word for it, try it yourself. Your own experience will verify what I’m telling you.

Happy selling!


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

A Better Way to Follow Up

If you begin your follow up calls like this:

“Hi, I just wanted to see if you read the email I sent you?”

Then you’re going to want to read this post all the way through and adopt a better practice way of opening your follow up calls.

Couple of reminders before we begin:

#1: Sales is a set of recurring situations you get into over and over again. If you want to get better at making more sales confidently, then you have to learn better ways of handling those recurring situations (like follow up calls!).

See here for over 500 better ways to handle the situations you run into day after day.

#2: Practice doesn’t make perfect. Oh, I know, you’ve heard it for years, but it’s simply not true. Especially in sales.

Practice only makes permanent.

That’s why many sales reps don’t get better! They encounter the same selling situations over and over again, and they ad-lib and practice poor selling techniques over and over again.

And guess what that results in? Permanently bad responses—like the one above…

Solution? Use this response on your next follow up call and watch your confidence—and results—soar!

“Hi ________, this is ______ _______ with XYZ company again, how have you been?

“Great! It’s good to connect with you again. You may recall we spoke a few weeks ago and you asked me to send you an email about what we offer. I’m sure you’ve read through that, and I was wondering what products in there caught your attention?”

That’s it. Assumptive, on the money, and it leads into your pitch.

If they say, “Ah, I didn’t read it yet…”

You say, “No worries! I’m happy to point out a couple of things to you—can you pull that up? It’ll only take a second…”

You see how this goes.

Point is: follow up calls are a repeatable selling situation. Learn and use a better approach to get better results.

It’s that’s simple.


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

How to Overcome the Email Stall

What do you say when you get this stall while prospecting?

If you’re like many sales reps, you accept it and become a willing participant in the follow up chase that ensues.

And you know how frustrating that is.

Let’s face it: This blow off is just a variation that prospects have been using for years. It used to be: “Can you send me something in the mail?” or “Just send me a brochure,” etc. Then email started and guess what? A new stall was born.

So, what’s the best way of handling it?

The first thing you want to do is find out whether it is a blow off (80% of the time it is), or whether your prospect is truly interested in what you have and wants to know more before they speak with you.

There is an easy way to find out:

Have an email already prepared while you’re prospecting.

If someone tells you to email them something, simply ask them what their email address is and then send it!

Right then!

Simply say:

“Okay, I’ve just sent it to you. Let me know when it pops up, and I’ll show you a couple of links you’ll want to explore later.

“In the meantime, let me ask you…”

And then ask a qualifying question. The point here is whether or not your prospect will:

  1. Give you the time to speak further with them. (If not, they may be busy and that’s OK—schedule a time to speak later that same day!)
  2. Open the email. (This tells you your prospect has time now and has an interest).
  3. Blow you off with another objection. (This is actually great because it tells you that you won’t need to follow up on the email—they weren’t really interested to begin with).
  4. Allow you to set a definite follow up appointment. (Which is fine—and at least you know they got your email! And remember: Go for a time later that same day!)

Any of these responses will get you a lot further—and give you the intel you need as to how to pursue this lead—than sending an email after you hang up and then then begin the cat and mouse game.

Try it this week, and watch your leads get more qualified as you put less “wood” into your pipeline.

And then watch as more deals roll out of it!


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  • Qualifying prospects
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