How to Struggle Less, While Making More Sales

Jeffrey Gitomer tells a great story about how he once bet a client his entire training fee on whether there were more than eight objections their sales team got on a regular basis.

The client, sure their sales cycle was more complicated and therefore required more advanced closing techniques, considered the bet: If the sales team could come up with more than eight standard objections, then Jeffrey would do the training for free.

If there were eight or less, then the client would pay him double his fee…

After the client thought about it, he declined Jeffrey’s offer, and then he polled the sales team, and here were their common objections:

#1: Too expensive (don’t have the budget)

#2: Have to get approval

#3: Need to think about it

#4: Going to use their old vendor

#5: Need to get several quotes

#6: They needed a different solution

#7:

#8:

Turns out, this company’s “complicated sale” had just six objections they got 90% of the time. It’s a good thing (for the client) he declined Jeffrey’s offer!

And this is the key to how you can struggle less and close more business.

Because your product or service also has a set number of objections (usually under eight), the easy way to make more sales is to script out two to three responses to these recurring objections, memorize them, and then use them each time you get into one of these selling situations.

This will GREATLY reduce the work you do, and it will lead to you closing (more easily) more business.

This is the real “secret” to becoming a top producer at your company or in your industry.

Make it easy on yourself and do this exercise today. If you need some help with your scripts, then click here. You’ll find over 500 proven scripts you can start using today!


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

This is the Secret of Sales

Imagine if there was a secret to successful selling.

Imagine if there was one concept, one rule you could learn and follow, and if you learned and applied this rule, then you would successfully be able to sell any product or service you chose to.

And not only would you be able to sell these products or services, but—if you learned and applied this secret—you would sell more than anyone in your company or in your industry.

In addition, you would also be able to sell more with less stress, less rejection, and sales would actually become, dare I say it?—easy.

As you know, selling and easy rather occur in the same sentence, but by learning and applying this secret, they will.

And here is the secret:

Sales is nothing more than a set of recurring selling situations that you encounter over and over again.

You get the same brush offs when prospecting, the same objections when closing, the same ghosting when following up.

Let me prove it to you: regardless of your product, service, or industry, do any of these selling situations sound familiar?

When prospecting, has a decision maker or influencer or office manager ever told you:

  • “Just email me some information.”
  • “We’re happy with who we’re using.”
  • “We aren’t interested.”
  • “I’ll have to check with my boss.”

And when closing a sale or presenting your product or service, how many times do you run into:

  • “That’s a bit more than we want to spend.”
  • “It’s just not the right time for us.”
  • “Let me think about it and get back to you.”
  • “I’m going to need to talk to the committee/boss/my partner, etc.”
  • “Can you email me more information?”

Now, I’ve never met many of you reading this right now, and I don’t know what you’re selling, but I’ll bet these cover 80% of the objections you get, right?

And that’s because selling is a set of recurring situations that contain the same objections, stalls, and you get them over and over again.

And therein lies the secret to successful selling:

Learn exactly what to say—in advance—of getting these recurring objections.

Now this may sound like a “duh!” moment but let me share another secret with you: 90% of sales reps don’t do this. Instead, they ad-lib, make things up, and use poor responses over and over again.

Poor responses that don’t work!

The answer?

Script out—in advance—two or three “best practice” responses to the recurring selling situations you get into all the time.

Practice, drill, rehearse these responses until they become your automatic way of responding.

Doing this will change your sales results, your day-to-day experience in selling, and ultimately your career and your life.

Your choice really comes down to: Struggle and underperform, or sell easily, confidently, and make more money than 90% of your competition.

If you choose the latter, then you can start with over 500 proven scripts you can adapt to fit all the selling situations you run into.

Get it here.

And start learning and practicing the secret to successful selling.


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated