Nothing signals a sales call more than that worn out opening, “How are you today?”
As soon as you ask that of someone you’ve not spoken to before, their immediate thought is, “Oh, here comes a sales pitch from someone I don’t want to talk to!”
If you don’t believe me, think about your own reaction when someone calls you at home or the office that you don’t know and asks you that? I cringe just thinking about it….and so do your prospects.
Wouldn’t you like to know a better opening? Wouldn’t you like to find something that doesn’t sound salesy, yet still breaks the ice and gets your prospect to respond positively?
Well I’ve got it for you.
I learned this opening working with a new client recently, and while at first I was suspicious of whether it would work or not, after listening to recordings, I found that it worked really well.
So well, in fact, that I now teach it to other clients and it works great for them also!
As you’ll see, it’s assumptive in nature (always a good thing), it gets your prospect to agree with you, and puts you in control to continue your opening. Use it word for word for a week, and I think you’ll agree:
“Hi _________, this is ________ ________ with (your company), I trust you’re doing well today?”
If you’d like to vary it a little, you can also say:
“Hi _________, this is ________ ________ with (your company), I take it you’re doing well today?”
“Hi _________, this is ________ ________ with (your company), I hope your day is going well so far?”
As you can see, this opening invariably leads to a yes, and even a response of, “I hope yours is, too?”
The big difference here is that you’re going to finally stop sounding like every other sales rep out there and you’re going to stop telegraphing your sales call.
As with all these scripts, don’t take my word for it – try it yourself and see how it works for you. I’m sure, with a little practice, you’ll love how effective it is!