Proven Way to Increase Sales

I received the following email from a previous coaching client of mine (Rino Racanelli). His email boils down my sales philosophy, and it shows how much success you can have if you follow just a couple of proven principles.

I’m reprinting it below—word for word.

The subject line was: “I took your advice”:

Hi Mike,

Hope you are well. Just wanted to update you on my progress and let you know my sales have increased thanks to you!

I took your advice

  1. Recorded my conversations (client consent) and cringed at what I heard when I spoke to client. Boy, was I missing the hot buttons and talked way past the close
  2. Noted all my main common objections
  3. Used your scripts for rebuttal to those objections, made them my own
  4. Recorded my rebuttal scripts on recording device
  5. Then played them on device for memory and made them my own (same as elite quarterback going through his processions)

I don’t know what I would do without your scripts and other training material!

First of all, I’d like to thank Rino for sending me this email, and for allowing me to reprint it.

Second, for all you sales reps and teams out there who are searching for a way to improve your sales, this is it! Let me break it down:

  1. Record your calls! This was the message last week, and I’ve been teaching it for over 30 years. Nothing—absolutely nothing—is more effective than hearing what you say, hearing what you miss, and then finding immediate ways to improve it.
  2. Make a list of your common objections. Remember, the secret to sales is to recognize that you only get 5 or 7 objections 90% of the time! To “ace” them, you need to script out the best-practice response to overcoming them (and stop adlibbing).
  3. There are many ways to script out effective rebuttals to these objections: You can buy one of my books that already have multiple examples of what to say (see some here); you can hire me to write a customized script playbook for your team; or you can work with me one-on-one (like Rino did) to develop your rebuttals.
  4. Record them onto your phone. Have some fun with this! I recommend recording at least three versions of each script, and then keeping the one that sounds the best to you.
  5. Then play them back, over and over again, until you know them like you know the lyrics to your favorite songs.

Once you do this, you’ll never be stumped again when you get objections, and you’ll know exactly how to deal with them—successfully!

Thanks again to Rino for laying out so succinctly how to get better in sales. One caveat, though: This will only work if you work it. I wish more people would take these simple steps to improving their sales—it’s so worth it!

I hope that this real-life email helps motivate you to take the actions that will result in more sales, more money, and more confidence!


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

One Easy Way to Double Your Sales This Year

If you manage an inside sales team, or if you’re an individual producer, then I’m sure you’d love to learn of an easy way to double your sales this year.

Think about what that would mean for your company! You’d be able to expand and grow and hire a larger team that would allow you to grow and expand even more.

As an individual producer, think about what doubling your sales this year would mean for you and your family. Imagine how much happier you’ll be in December once you’ve accomplished that!

And now imagine if you could do just one (simple) thing differently that would allow you actually double your income.

You’d be all in, wouldn’t you?

I’ve used this technique personally and have tripled my sales in 90 days. I’ve taught it to companies and then trained with them for six months, and those sales reps who adopt this technique DO double their sales—and more…

But…

Here’s the strange thing: while this technique is easy to use, and most likely even available to you right now, very few companies and sales reps will use it.

It’s simple to use, but apparently, hard to commit to. Yet it will double your income this year. Strange indeed.

Here’s what it is: Simply commit to listening to your sales calls—both prospecting and closing calls—every day for 90 days straight.

That’s it.

By carefully listening to what you’re doing right (and doing more of it) and listening to what you’re not doing right (and making a commitment to change it—usually by scripting out a more effective message or learning to ask more questions instead of pitching so much, etc.), you will make vast improvements daily.

And at the end of 90 days, you’ll be a much better sales professional (or team and company) than you are right now. And that will lead to doubling your sales.

The drawback? Because this technique seems so easy—and because it requires some time and follow through—most sales reps will find an excuse not to stick with it. I know we’re all busy, but imagine if you put your phone down for half an hour a day and invested that time in listening to your calls instead?

And as a manager, imagine how much more effective your sales meetings would be if you featured recordings during your one-on-ones and sales training sessions?

I can’t urge you enough to make the commitment to listening to your calls and dedicating yourself to this simple and proven technique.

Your future earnings are in your hands: You can either get better each day (and use this easy way to double your sales this year) or, you can keep doing what you’re doing.

And you know how that saying goes: If you keep doing what you’re doing, then you’ll keep getting what you’re getting.

I think you and your company deserve better—give it try for 90 days and see for yourself!

(Note: Before recording, always check and follow any state laws—as well as company policies—to maintain compliance!)


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated