Building Value during the Price Objection

How many times have you been told to build value when you get the price objection? Managers tell reps to stress the quality, the warranty, the features and benefits, but your prospects have heard all that before, haven’t they?  Want a better way? Often times, services and products are roughly the same, and prospects will […]

Ghosted? Here’s what to do…

Ghosted—just the sound of this is chilling. But when you’ve done a presentation and then don’t hear back from a prospect, it can often mean the kiss of death. What to do? Here are three things I do to avoid being ghosted: #1: Because prospects are pitched all the time, and because the majority of […]

5 Closing Questions You Need

Note to my readers: Because of my heavy client load, I am reducing my blog articles to bi-weekly starting today. Your next blog will arrive on Tuesday, August 17th. Ever feel stalled during a close? Wouldn’t it be convenient to have a list of 5 questions you could use to get your prospect talking, to […]

This is the Secret of Sales

Imagine if there was a secret to successful selling. Imagine if there was one concept, one rule you could learn and follow, and if you learned and applied this rule, then you would successfully be able to sell any product or service you chose to. And not only would you be able to sell these […]

“If You Can’t Measure It, You Can’t Improve It.”

Peter Drucker—author of over 39 books on business—has been credited with inventing modern business management. He’s credited with perhaps the most fundamental quote in business management, and it’s this: “If you can’t measure it, you can’t improve it.” You can credit Drucker for all the KPI’s you collect and measure, and for all the software […]

Script to Deal with the Covid-19 Objection

“We’re just not doing anything until this virus situation is settled…” Sound familiar? It should. You probably get this objection, or some version of it, every day now. And for good reason. We’re all in unchartered territory now. Some of you reading this are working from home—a whole new challenge—some stores and companies are closing […]