New Email Messaging for Covid-19

One of the ways you stay ahead of your competition is to stop sounding like them.

I don’t know about you, but all my LinkedIn requests and emails from vendors now begin the same way:

“I hope you and your family are staying safe…”

This was an appropriate sentiment three months ago, when we were all hunkering down and sheltering in place, but times have changed—and you need to change with them.

What’s happening now? People are going out, companies are opening, and economies are trying to come to life. Your email greeting needs to reflect that urgency…

Here are several new email openings you should begin using now:

Email #1:

Subject Line: {first name}, getting back to business

Dear {first name},

If you’re like most of our clients, you are finally getting back to work—and that’s a good thing!

What’s important now is to get a jump on your competition and position yourself to emerge from the quarantine better than you went into it.

And that’s where we can help you…

[Now give a one or two sentence pitch on how you can help and request a meeting.]

 Email #2:

Subject Line: {first name}, emerge from quarantine stronger

Dear {first name},

Now that the world is slowly getting back to work, it’s time to turn your attention around to how you can capitalize on the new market conditions.

And we can help!

Right now, we are offering {briefly state your value prop}, and we’re making it easier than ever to take advantage of that.

The timing has never been better to get a jump on your competition. Let’s schedule…

One additional tip for your emails: Customize the above templates to your industry. Ask yourself:

  • What are the companies in your space most wanting to do right now?
  • What’s important to them?
  • What keywords are going to get their interest?

Work these things into your emails so they speak directly to your target audience.

As I said in the beginning: If you want to stay ahead of your competition, then you’ve got to do things before they do.

Use the new approach above, and separate yourself from the pack…

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