How to Make Your Email Subject Line Compelling

By now, I hope you have all been incorporating your prospect’s name in your email subject lines.

If you have, then you are already getting more prospects to lock onto your email, and that will mean more prospects will read them.

The second part of a compelling subject line is to make the rest of it intriguing to your prospect.

Here are some examples:

Subject Line #1: “John, quick question about your manufacturing process…”

This is effective because everyone loves a question, and the word “quick” promises that you won’t waste your prospect’s time.

Subject Line #2: “Kaylee, a podcast request you’ll be interested in…”

Now who wouldn’t want to know what follows this question?

Subject Line #3: “Brent, can you help with this?”

Everyone loves to help—you do, don’t you?

These are just a few of the ways you can entice your prospect into opening and reading your emails.

Feel free to adapt them to your product or service, and I guarantee that if your email content is short, to the point, and offers something your prospect is interested in, then you’ll dramatically increase the success rate of your email campaign!

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