How NOT to Follow Up on an Email

I hope you’re not making this common mistake when following up on an email you sent:

“I’m just calling to see if you got the email I sent you?”

While this may sound like a reasonable way to follow up after sending an email, do you see how you’re providing your prospect with the perfect stall?

How many times you hear:

“Ah, when did you send it?”


“I haven’t had time to look at it yet.”


“Who are you again?”

If any of these blow offs sound familiar (and I’m sure you can come up with a few of your own), recognize that you are to blame for them because of how you’re following up.

The best practice way is to assume your prospect received it and even glanced through it. Here is a much better way of following up:

“I’m sure you received the email I sent on (date), and probably went through it a bit. Question: How do you see our services matching up with what you’re looking for?”

You can adjust this to fit what it is you’re selling, but the point is not to give your prospect an out, but rather, to assume they received and read through it.

Try using it this week and watch your engagement level rise!

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