Tired of your emails not getting returned?
If you’re a sales rep who is sending emails and waiting….and waiting for responses that never come, then why not use some best practices that will give your emails the best chances of getting a response.
Here are 5 things you can begin doing right now:
Email Secret #1: Use the prospect’s first name in the subject line.
Putting your prospect’s name in the subject line (first name) will immediately distinguish your email from the hundreds of others your prospect gets. Because we’re all trained to respond to our own name, and this will draw your prospect’s eyes like a magnet.
Email Secret #2: Customize the first few lines of your email as much as possible.
Many people preview emails by reading the first paragraph in Outlook, and the beginning better be short and have immediate value to your prospect. Something like:
“Hi Barbara, Mike Brooks here with HMS software. I’ve got some ideas about your networking issues for your new office that’s opening in Houston next month.
Again, keep it short, to their point, and provide immediate value.
Email Secret #3: Keep your email short and easy to read!
Nothing will turn your prospect off more than long, information packed paragraphs. Their eyes will glaze over!
Break up your paragraphs into sentences if possible to make them easy to read and accessible.
Just like I’m doing right now…
Email Secret #4: Ask for a return response – whether they are interested or not.
This is a great way to end your email and a good way to get a response. Simply thank them in advance for their consideration and that you’re looking forward to their response—either way—on this.
Email Secret #5: Promise to follow up by phone if they don’t respond.
Let them know that you understand they are busy, and that you’ll follow up with a call in a day or two if you don’t hear back.
This really increases your response rate, and if you get a “not interested,” that’s okay! This prospect just disqualified themselves and saved you a lot of time and energy!
On the other hand, there will be others who don’t respond and they become your follow up leads…
These are the 5 secrets to emails work.
Take a few minutes right now to script out some of the outline of your emails and then fill in the details as you need to per prospect. And then watch your contact, response and success rate skyrocket!
Join Our Next Training:
If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.
Who Should Attend?
Any sales reps dealing with the following issues:
- Reps struggling with call reluctance
- Getting screened out by the gatekeeper
- Overcoming blow off objections like, “Just email me something”
- Identifying decision makers
- Qualifying prospects
- Setting call back appointments that stick
- Giving successful presentations and dealing with objections
- Staying motivated