Close More Sales with this One Training Tip

Do you want to be a top producer in sales?

If yes, then do what I did: Get the best training you can and use what you learn.

Enroll yourself or your team in next week’s 7-week online training program. See it here.

All sessions are recorded so you can watch—and re-watch them—at times that are convenient for you!

Here’s an example of a training tip that you’ll learn, and that I used, to handle a frustrating objection I used to get all the time: “The price is outside of our budget.”

If you get this objection—while closing or qualifying—then the worst thing you can do is try to answer it or overcome it. Why? Because 80% of the time this objection is just a smokescreen hiding something else. And until you find out what’s really holding your prospect back, you’ll just go around and around in circles.

Sound familiar?

So here’s what you need to do: Isolate the objection “before” you attempt to overcome it. Here’s a simple technique that will allow you to do just that:

Whenever your prospect says, “That price is outside of our budget,” simply respond with:

“And besides price, what else might hold you back today?”

And then hit your MUTE button and Listen very carefully for the real objection—or objections—that are holding your prospect back.

The reason this technique—among others—took my sales career to a new level is because by using it I avoided talking past the close and chasing what wasn’t even the real objection.

It forced me to listen rather than ad-lib poor sales technique.

And it taught me to identify what the real objection was so I could focus on that. And only when I understood what was really holding my prospect back did I begin to close more sales.

And you can, too. Use this technique the next time you get the price objection and watch as you get more control over the sales process and uncover the real reason(s) your prospect isn’t moving forward yet.

And if you’d like to learn even more proven techniques, including how to:

  • Eliminate call reluctance
  • Glide past gatekeepers
  • Prospect more effectively
  • Qualify prospects more easily
  • Deliver killer presentations that lead to more closed sales
  • Overcome objections
  • And much, much more!

Then enroll yourself or your team in next week’s training!

See our week by week curriculum here.

Just remember: The sooner you invest in yourself and your company, the sooner you close more sales and consistently make more money.

And isn’t that what you wake up in the morning trying to do 5 or 6 days a week?

Invest in yourself today!


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Early Bird Pricing Ends Soon!

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Get the training you need to close the sales you want.

And don’t miss saving 15% on our powerful, online training course!

Use the code: “Early” until midnight of May 13th only!

If you or your team struggles with call reluctance and would rather send emails than pick up the phone, then we will change that now….

Better training = more sales.

It’s that simple.

Starting on Tuesday, May 21st, we’re launching our powerful, 7-week Online Inside Sales Training!

You and your team will explode their confidence and crush their revenue goals as they learn to:

  • Eliminate call reluctance
  • Glide past gatekeepers
  • Prospect more effectively
  • Qualify prospects more easily
  • Deliver killer presentations that lead to more closed sales
  • Overcome objections
  • And much, much more!

See our week by week curriculum here.

This training will literally change your company and your life. Here’s why:

  • This is the best, award winning inside sales training you can get—anywhere!
  • Each training session is recorded, and you can watch on your own time during the 7-week course!
  • Word-for-word workbooks accompany each session to give you even more techniques and scripts
  • Q&A during each training
  • Delivered by Mike Brooks, live!
  • And lots more…

And, this training is affordable! Enroll as many as 5 reps, for as little as $399 per rep! See pricing here.

And right now, you can take an extra 15% off using the code: “Early”!

This early bird pricing is good until midnight of May 13th only!

Remember: “Sales solve everything.” So if you or your team is not making all the sales you want, then that will change the moment you take our online training.

Get ready to get excited about selling again.

Read about our training here.


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Sell More! New Online Training—Early Bird Pricing!

the best online sales training program, award winning inside sales training, best practice sales training,

Want to get your team excited about selling again?

Would you like to be motivated to pick up the phone instead of sending yet another email?

Do you want to be confident when speaking with gatekeepers and decision makers?

Are you ready to double or even triple your sales—in 2019?

You can. Better training = more sales.

It’s that simple.

Starting on Tuesday, May 21st, we’re launching our powerful, 7-week Online Inside Sales Training!

You and your team will explode their confidence and crush their revenue goals as they learn to:

  • Eliminate call reluctance
  • Glide past gatekeepers
  • Prospect more effectively
  • Qualify prospects more easily
  • Deliver killer presentations that lead to more closed sales
  • Overcome objections
  • And much, much more!

See our week by week curriculum here.

This training will literally change your company and your life. Here’s why:

  • This is the best, award winning inside sales training you can get—anywhere!
  • Each training session is recorded, and you can watch on your own time during the 7-week course!
  • Word-for-word workbooks accompany each session to give you even more techniques and scripts
  • Q&A during each training
  • Delivered by Mike Brooks, live!
  • And lots more…

And, this training is affordable! Enroll as many as 5 reps, for as little as $399 per rep! See pricing here.

And right now, you can take an extra 15% off using the code: “Early”!

This early bird pricing is good until midnight of May 13th only!

Remember: “Sales solve everything.” So if you or your team is not making all the sales you want, then that will change the moment you take our online training.

Get ready to get excited about selling again.

Read about our training here.


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

A Gift to Our Readers: MIS Wins 2019 Service Provider Award!

Mr. inside sales award 2019,

Chicago: AA-ISP Leadership Summit:

I’d like to take a quick moment to acknowledge all my readers and clients who nominated MIS in two categories this year, 2019.

At the Summit in Chicago last week, MIS was awarded (for the third year in a row!) the “2018 Service Provider of the Year Award”! We are deeply honored to be singled out as the top inside sales training and coaching firm among the many other fine companies in this space.

In addition, I was named one of the “Top 25 Most Influential Inside Sales Professionals”—for the ninth year in a row!

It was an honor to be recognized in this way, and even more so because I was nominated and voted on by you—my clients and readers! So thank you very much! (Visit my AA-ISP page to view some of your comments.)

For all of you who have supported me over the years, I’d like to give you a free sample from my new book, Power Phone Scripts. In this sample, you will get word-for-word scripts on a variety of cold calling subjects such as:

  • A brand new prospecting approach
  • A better opening than “How are you today?”
  • Don’t say that, say this!
  • How to develop an effective elevator pitch
  • Four ways to get past the gatekeeper
  • Why asking for help is a great way to get information
  • Stop pitching the gatekeeper – and what to do instead
  • What to do if the prospect takes only emails

You can access your free sample with all these scripts here.

Thank you again for all your support. I look forward to continuing to create great content, and word-for-word scripts that you can use every day to become more successful selling over the phone.

By the way: Did you know that I have created a new, online 7-week inside sales training course so you and your team can get my award-winning training right from your office? Check it out here.

This is the fastest way to improve your skill sets and even double or triple your sales over the next 12 months. New course starts on Tuesday, May 21st! Sign up today!


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Most Popular Article of the Last Two Years!

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As a sales rep, you need solutions to the problems you face when selling over the phone. You don’t need theory, you need actual word-for-word responses that aren’t salesy.

Responses that work.

And that’s why my blog has thousands of subscribers and why more and more sales teams are added daily.

I thought you’d benefit from my most popular article I’ve published over the last two years. It’s no surprise it deals with objections you get while prospecting.

Study these and adapt them to your product or service and then use them to overcome the objection: “We’re all set.”

And happy Holidays!

BTW: A variation of this objection is anything along the lines of:

“We are okay with our present system.”

OR

“We’ve already got a company that handles that.”

OR

“We’re fine for right now.”

Here’s how to handle it:

“We’re all set”

Response One:

“That’s great, and I’d just like to see if we could get on your vendor list for the next time you’re in the market. Let me ask you…” 

Now get into your qualifying questions…

Response Two:

“Most companies I speak with are ‘all set’ and that’s why I’m reaching out to you now—I want to give you an option for the next time you’re in need of this. Let me ask you…”

Back to qualifying…

Response Three:

“No problem. Let me ask you: the next time you’re in need of this, what’s number one on your wish list?”

Response Four:

“I understand – I didn’t expect to catch you in the market right now. Instead, let me get an idea of your perfect profile, and then I’ll send you some information you can keep on file next time you need this…”

Now re-engage by asking a qualifying question.

Response Five:

“Got it. Let me ask you: the next time you are in need of this, are you the right person to speak to about it?”

If yes, then qualify them for that next time—especially asking about timeframe, budget, etc.

Response Six:

“Understand, and let me ask you: When is your next buying season for this?”

Then keep the conversation going by asking additional qualifying questions.

Response Seven:

“That’s fine; I totally understand. And let me ask you—the next time you are in the market for this, how many companies are you going to reach out to?” 

And then ask how you can become one of them, what their budget is, who the decision makers are, etc.

Response Eight:

“No problem. What you might find helpful is to know about our special pricing and the additional services we provide. Did you know that….”

Then pitch one or two things you do that others don’t – and use a tie down!

Response Nine:

“I’m glad you said that. What I’ve found is that those companies who are already using a vendor for this are surprised to learn that….”

Give them a shocking statement about how you’ve just been rated number one, or that you give free delivery, etc. Something that will peak their interest…

Response Ten:

“No problem. Could I be the “next in line” company you call the next time you’re in the market for this?”

If yes,

“Great, let me get your email and send you my info…”

Then:

“And just out ofcuriosity, what would have to change for you to even begin looking at someoneelse?”

Look for an in here…

So there you have it: ten ways of handling this age old blow off.  Just remember, your goal isn’t to try to overcome this—rather, it’s to sidestep this resistance statement and get information you can use to create value and continue the conversation.

Now, it’s not too late to give yourself the best gift you’ll get this holiday season: Over 500 more word-for-word scripts, questions, and phrases that will help you make 2019 your Best Year Yet!

Order Power Phone Scripts here.

Note: There will not be a blog article next week on Christmas Day. Our next blog will come out on Wednesday, January 2nd.

Why Aren’t You Using More Tie Downs & Trial Closes?

sales technique best practice tie downs and trial closes

I don’t know why tie downs aren’t used more by sales reps selling over the phone. I was listening to an experienced rep the other day just pitch and ad-lib to a good prospect, and at the end of the call, she had no idea about the prospect’s level of interest, nor did she qualify the prospect.

Tie downs (and trial closes) serve several important functions, including:

Getting confirmation that the point you just made was understood and accepted by your prospect.  This is especially important when selling over the phone because you don’t have the physical clues to tell you how your presentation is going.

Using tie downs is also instrumental in building a yes momentum. If the prospect is agreeing with you, then you can feel confident at the end in asking for the sale.

Tie downs also give your prospect a chance to engage with you—when you use one, you actually have to wait for them to respond.

Trial closes are crucially important as well. If all is going well with the tie down responses you’re getting, then as you head toward asking for the sale, you can use a few well-placed trial closes to make asking the deal even easier.

There are many other value reasons for using tie downs, but let’s look at some of the most effective, and go over in what situations they work best:

#1: Whenever your prospect asks you a buying question (and any question a prospect asks you is a buying question), after you answer it you must use a tie-down.  Examples:

If a prospect asks you how much something is, after you give them the price—or the range of prices—you can use any of these tie downs:

“How does that price sound?”

OR

“Is that what you were looking to spend today?”

OR

“How does that compare with what you are paying now?”

OR

“Is that within the budget you have for this?”

OR (If selling a commodity)

“That’s a great value today, and I’d take as many as I could at that price—how many can I ship you today?”  (O.K., that’s a close, but I couldn’t help myself!  Do you see how tie-downs can lead to a close?)

If a prospect asks a question about a feature or a benefit, use any of the following: 

“Does that make sense?”

OR, better:

“How would you use that?”

OR

“Do you understand how that works?”

OR

“I think that’s a great benefit – how about you?”

If a prospect makes a statement that seems negative, use:

“How did you come to that?”

OR

“Compared to what?”

OR

“What do you mean exactly?”

OR

“How does your current vendor handle that?”

#2 Use tie downs throughout your presentation. Most sales reps power through their presentations and use far too few tie downs or check-ins (as the rep I listened to demonstrated last week). And when they do, they are usually closed ended which lead their prospect to reveal little. Use these more open-ended tie downs to engage AND learn crucial buying motives:

“That’s how we drive the leads…. now tell me about how you would get the most out of them?”

OR

“That’s one of our biggest selling points…. tell me: how would this impact how you’re currently doing things?”

OR

“Do you see how this works?”—And then: “How might this work for you?”

OR

“Are you with me there?”—And then: “What questions do you have?”

OR

“That’s a nice feature, don’t you think?”—And then: “How would that work for you?”

OR

“Is this sounding like it might work for you?”  (Now we’re branching into trial closes—did you notice that?)

#3: Tie downs can easily become trial closes. Customize from any of these to fit your product/service:

“What do you think of this so far?”

OR

“Would this location work for you?”

OR

“How many locations would this work for?”

OR

“How many departments would want one of these as well?”

OR

“That’s pretty special, isn’t it?”

OR

“Do you see why this is so popular?”

OR

“Tell me, would that fit into your budget?”

OR

“Most people like this—how does it sound to you?”

OR

“Will that work?”
OR

“What else do you need to know?”

OR

“What other areas are you interested in?”

OR

“Would that be enough for you to move forward with this?”

OR

“Tell me: how close are you to wanting to move forward with this?” (A great trial close!)

Let me reiterate that using tie downs & trial closes gives you the information you don’t have because you can’t see your prospect’s reaction (because you’re selling over the phone). Therefore, it’s critical for you to begin using more of the above tie downs & trial closes during every conversation.

Remember, the more you can get your prospect talking, the more you’ll learn what it will take to close them…

Want more solid scripts you can begin using today to make more money? Buy yourself the best Holiday Present you’ll ever gift yourself (or your sales team!): Power Phone Scripts: 500 Word-For-Word Questions, Phrases, And Conversations To Open And Close More Sales

Why People Hate Cold Calling – And What to Do About It

The words “cold calling” still make sales people sweat.

I was on the phone with a client just a moment ago, while writing this, and he told me the biggest problem with his sales team is call reluctance. When I asked him why they won’t make more calls, he said they hated being rejected.

Here are two things you can do about cold calling to instantly make you, and your team, more effective at overcoming the “objections” they get:

Number One: Recognize that objections while cold calling aren’t really objections – they are just resistance statements.

It’s like when you go into a store and are asked, “Can I help you?” and you automatically reply, “No, just looking.” You aren’t really just looking—you’re usually looking for something specific (why else would you be there?). But you don’t want to deal with a sales rep so you give them resistance.

This usually makes them go away, but when you can’t find something, you seek them out – just like your clients do when they need you.

Number Two: Script out effective ways to deal with this resistance so you can get around it and start qualifying.

Here are some effective ways to do that with the resistance statement: “I’m/we’re not interested.”

If you make “warm” calls to someone who has filled out a web lead and you have to call them back and get “Not Interested” then say: 

“That’s perfectly okay, _________, you’ve probably forgotten that you (filled in a form, requested info, etc.) so I don’t expect you to be interested in what you must think is a cold call.

“But just to remind you – on (date/time) you (visited our website/dropped by our booth/filled out a form, etc.)—just out of curiosity, what were you looking for at that time?”

For inactive accounts or people you’ve not spoken to in a while:

“I’m not interested”

Response:

“That’s fine _________, and I’m simply calling to update your account information for our records. Quick question: Are you still the right contact person who handles ordering the ________ for your company?”

Or

“Oh that’s okay, I’m not calling to sell you anything today. Just want to make sure you still know we’re here in case you do need something down the road. By the way, do you guys still carry/use/order ________?”

For cold calling or prospecting calls:

“I’m not interested”

Response:

“Quick question: Does that mean you’re not interested at this moment, but in a few months things could change, and I should keep in touch?”

Or

“I’m with you—quick question though: are you the right contact for this, or is there another department (or person) I should check with?”

Or

“I understand. What would have to change for you to be more open to something like this in the future?”

This is how you get better at cold calling (or prospecting or whatever you call it). You will be much more confident if you take the time to prepare yourself for the resistance statements you get over and over again. Once you do, and once you begin getting past your prospect’s defensive barriers, you – and your team – will make more calls and begin closing more deals.

The Proper Way to Follow Up on a Lead

In my book, Power Phone Scripts, I reveal the secret of sales: 90% of selling situations are recurring selling situations, which means if you want to become a superstar sales person, then you have to take the time to script out a best practice response to them.

And that means you have to stop ad-libbing your way through your sales career.

Think about it: you wouldn’t want a dentist to make it up as he goes along, would you? Of course not! You count on your dentist to be prepared and trained on the up to date, best practices for handling your dental situation.

The same is true in sales.

And one of the most recurring situations is calling back prospects three or four months later. You’d think this would be a simple, straight forward situation, right? It is, but people still get it wrong.

I was listening to a recording of a client making call backs to prospects, and he opened his call this way:

“Just following up with you. We spoke last December and you told me that wasn’t a good time and that you had a lot going on. I’m hoping that you’re more settled now and perhaps we could talk about your advertising needs?”

Obviously, this isn’t a best practice approach. First, why would you lead with the previous blow off objection she gave you in December? It’s like you’re supplying her with the new blow off she’s going to use right now.

Second, why “hope” she’s more settled right now, and why “ask” if “perhaps” you can talk about her needs now?

Here’s the proper way to follow up on a lead:

“Hi {first name}, this is {your first & last name} calling with {your company}. We spoke in December, and you asked me to reach back out to you here in March – and it’s a good thing you did, because we’ve got some great programs going right now for our summer issue!

“Let me ask you…” [And go into a qualifying/engaging question to get their attention…]

The difference here is that now you’re being proactive, assumptive, and enthusiastic. And you’re leading with a reason for this person to become engaged. This is much more effective than the previous technique—or one you may be using now.

Adapt this script to your own personality and product or sale. And then open all follow up calls with a great big smile in your voice, and be enthusiastic and assumptive. You’ll not only be more effective, but you’ll feel better as well.

If you’d like more (like over 500 more) ways to be more effective, then check out my bestselling book: Power Phone Scripts. It’ll be the best $20 you’ll ever spend on yourself (or your sales team!).

Is This a Good Time to Speak?

How do you feel about this opening? People either love it or hate it. Some sales people think it’s a more courteous way of speaking to a new prospect, that it shows respect and separates you from all the other salespeople who are barging in and delivering a monologue. Other people are against using this opening believing that it gives the prospect control of the call and an easy way to get rid of them. So which way is right?

The answer is the latter—but with some qualifiers.

First, the intent of the technique is right in that it gives someone the chance to tell you that they may be in the middle of something and that right now isn’t a good time. The problem is, you don’t want to lead with this as many prospects will simply use this to get rid of you. There is a better way.

What we want to do instead is to establish a little bit of rapport, give a softening statement, a quick value statement, and then give our prospect an opportunity to tell us if they are too busy to take the call right now. Let’s first look at an example, and then we’ll break it down and show you why it’s effective.

When you get a prospect on the line, a best practice opening would be something like:

“Hi {first name}, hope your day is going well so far?

“{first name}, I’m sure you’re busy so I’ll be brief. I’m with XYZ company and the reason for the call is to see if what we do (you can spell out your value prop here) would be a good fit for you, as well. Let me quickly ask you…(as a qualifying question here).”

OR

“{first name}, we haven’t yet spoken so I’ll be brief. I’m with XYZ company and the reason for the call is to see if what we do (you can spell out your value prop here) would be a good fit for you, as well. Let me quickly ask you…(as a qualifying question here).”

Breaking this down, first you’ll see that we’re letting the prospect know that we recognize their time is valuable, that we may not know them yet, and that they might be busy. All this shows respect for their time.

What we’re doing next is asking a question quickly (this is crucial). In other words, we are not delivering a monologue. We are giving our prospect a chance to engage with us, and it is during this break—after we’ve identified ourselves and given a quick value statement—that the prospect has a chance to tell us whether this is a good time or not. I have always found this the most effective way of doing this.

At this point, we are also in a better position to deal with any blow off or resistance statements, because we’ve been able to deliver our value statement and allowed our prospect to interact with us early on.

If you have been “leading with the chin,” as they say in boxing, by asking “Is this a good time,” then try using the above scripting instead and I’ll bet you’ll get further than you are now. Plus, you’ll still be using a more courteous approach rather than just delivering a two-paragraph pitch (which is always annoying).

One last note: feel free to adapt the scripts above to match your own personality. Make it your own, and you’re likely to use it a lot more.

Three Ways to Handle the Price is Too High Objection

Are you still ad-libbing a response to the “your price is too high,” objection?

This is perhaps the oldest objection in the world, I mean think about it: In ancient Egypt (4,000+ years ago), at the open markets with all the vendors at their stalls selling everything from food to clothing to pots and pans, when a buyer asked how much an item was and was told the price, what do you think he/she automatically said?

“That’s way too much money for that!”

Sound familiar? Let’s face it, buyers have been using this objection way before you or your father or great grandfather got into sales, and you’d think that by now we’d all know how to effectively handle it. Some do, but with all the calls I listen to, there are still plenty of sales reps and companies that don’t…

So here are the best practice responses to the age old budget question or objection. Write these down, customize them so you are comfortable with them, and start moving past this objection once and for all.

Technique One: Avoid this objection from every coming up. What, you didn’t qualify for budget on your first call? This is a rookie mistake, and one that you need to fix right away. If you’re still getting the price objection when you’re presenting your product or solution, then that’s on you.

What you need to do is find a natural way to prequalify for budget as part of your qualifying questions. You know, the questions about decision making process, timeline, etc. Here are a few ways to do that:

“And {first name}, our solution ranges from $4,000 to $15,000 depending on the options you want. Is that range within a budget you have – again, if you like what you see?”

OR

“{first name}, I’m assuming you have a budget for this type of thing – if you feel that this will help you (do whatever it is your product or service does), right?

“And most of our new customers go for our premium package at $25,000 – is that something you could fit into your budget if this were a fit for you?”

There are many, many other ways to qualify for budget – if you need more, search this blog or pick up one of my books of phone scripts.

Technique Two: This is one of the easiest rebuttals to use, and I’m continually surprised more reps don’t automatically use it. The technique both challenges your prospect and helps you learn more about their buying process (and your possible competition) at the same time. It goes like this:

“Compared to what?”

And then hit your mute button and let them talk and reveal the way back into the close…

Technique Three: Here’s a way to isolate the price objection to make sure it’s the real and only objection there is. Nothing is more discouraging than overcoming it and then being told there are three more reasons they won’t buy.

“And besides price, what else would stop you from moving forward today?”

This is designed to draw out other objections. You can make it more positive by asking:

“And if the price were exactly where you’d want it, is everything else about our (product or service) okay? I mean, would you feel comfortable enough to take advantage of it today?”

As many of you know, I’m big on being prepared for the repeatable selling situations and objections you get day in and day out. This is what separates the top producers from everyone else, and it’s what makes sales easy and even enjoyable.

And let’s face it, an objection that has been around 4,000+ years is definitely a repeatable one.