“First we form habits,
then they form us.”
–Bob Moawad, Edge Learning Institute
I just worked with a great inside sales team in Louisville, KY (hi Kathy, Darryl and the team!), and this week they begin working with a new, best practice approach that is going to make them much more successful. I’m excited for them! At the close of each day of training, I told them that the biggest challenge isn’t going to be learning the new scripted approach (although that will definitely take some effort), but rather it will be in unlearning their old habits.
Now don’t get me wrong, habits are a good thing and without them we couldn’t get much done. In fact, the great thing about forming a habit is that once you do, you can rely on it almost unconsciously and so devote your time and energy to other things. Just think about driving your car. Once you learn how, you no longer have to take the time to learn how to pull out into traffic, change lanes, or learn how to parallel park. You just get in and your habit of driving takes over!
When you come to think about it, our lives are made up of a series of habits: habits of eating and exercise, of communicating with other people, family members, etc., and hundreds of other routines of living (think about brushing your teeth – do you floss?). Just imagine how much more difficult life would be if you had to learn all these things over every day!
So habits are a wonderful thing – if they are good ones. Unfortunately, we also can develop bad habits. Once, when I was working onsite for a few months many years ago, I got in the habit of visiting the food truck at the 10:00 A.M. break. They had the most delicious French Fries with a tangy salt, and I developed the habit of having them every day. Well, after three months I had put on almost five pounds.
That’s when I remembered today’s quote. What I found was that the French Fries habit I had formed was suddenly forming me! And when you think about it, all habits work the same way. And this is especially true in sales. If we develop poor prospecting habits, then we create unqualified prospects and appointments. This leads to a low closing percentage. If we develop an aversion to asking for the order, then we tend to create a lot of call backs.
Because many sales teams have developed bad selling habits, the first thing they need to do is unlearn the bad habits before they can learn newer, better ones. Here are three tips for doing just that:
- The first thing you want to do is make sure it is easy for you to adopt the new habit of a better approach. In the case of learning a new scripted sales approach, I always like to use the Adele example. How many of you know the words to the song, “Hello”? Lots of you, right? That’s because you’ve heard it a hundred times!
The best way to learn a new script is to record yourself practicing it into a recording device (all smart phones have one), and then commit to listening to your recording 30 to 40 times. If you do that, then using them will become an easier habit for you.
- Record yourself. Because habits are mostly unconscious, we often don’t even know when we’re using them! By recording yourself, and then listening to your recordings daily, you will become aware of what you’re saying, and you’ll have the ability to change that.
- Reward yourself when you use the new scripted approach. When you catch yourself using the new scripts, give yourself some positive reinforcement. Hit a “That was easy” Staples button (get one for your desk), or use positive affirmations to support yourself. I used to say to myself, “See, I knew I could do it. And watch this, I’m going to do it again!”
Just know that the good news is that once you displace an old habit with a more effective one, the new one will take on a life of its own as well. That’s why top sales producers remain top sales producers regardless of what company they work for or what product or service they are selling.
So commit to learning a better practice approach in your sales environment, and then commit to developing it into a habit. When you do, you’ll find that your new habit will soon be forming a more successful and productive you!