Gatekeeper Best Practices

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Last week I was contacted by the American Association of Inside Sales Professionals and asked if I would share my best practices for dealing with the gatekeeper. Sure! I said.

In under 10 minutes they recorded a slide presentation, and I want to share that with all of you. Do pass this on to others in your company who also may have problems navigating past the gatekeeper.

You can view it here.

By taking the time to script out what you’ll learn and making a commitment to practicing this for a couple of days, you’ll instantly avoid 70% of the gatekeeper screening you’re currently getting now.

And I know that will make a huge difference in both your attitude and your results. So check it out now!


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Getting Buy-In Before Going Over Price

Best Practices, Effective, sales Meeting, Presentations, Sales Skills, Scripts, Techniques, B2B Sales, Closing Techniques, Cold Calling, Frontline Reps, Live Sales Meetings, Phone Sales, Sales Tips, Sales Tools,

Want to instantly make asking for the sale easier?

Then make sure and get buy in that your prospect is sold on your solution before you go over pricing options.

If your sale cycle involves giving a demo or presentation that includes showing pricing options, then a mistake you may be making is moving into the pricing before you have confirmed that your prospect is completely sold that your solution will give them what they want (or help them accomplish what they need).

There is simple to fix—but like many simple solutions, it can be overlooked in your rush to ask for the sale. Here’s how it works:

First: Give your presentation as you do now, making sure to build a “Yes” momentum by using appropriate tie-downs and, later on, trial closes.

Second, before you get to your pricing options, ask the following questions first:

“That’s how this program works, so let me ask you: What questions do you have for me?”

Always ask this in a leading way, “What questions do you have..” rather than in a closed ended way: “Do you have any…”

Then answer any questions—or if they don’t have any—then ask:

“From what you’ve learned today (or: ‘from what we’ve gone over’), do you feel this would bring you (whatever it is they want—more conversions, more leads, better results or cost savings, etc.)?”

And then hit MUTE and let them fully answer..

If they are noncommittal or uncertain, then do not show pricing yet! Instead, engage with them to find out why they are hesitant:

“Do you mind sharing with me what you mean?” OR

“You know, I love to learn: what part of this don’t you feel would work for you?” etc.

If they do give you buy in, then you can go to your rate card or pricing guide, or whatever it is you use.

But the key is to first get buy in.

Begin incorporating this at the end of your presentations and what as your control of the sale—and your results—improve.


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Metrics—Which One is Most Important?

Benchmarks, Best Practices, Cold Calling, Effectiveness, Metrics, Performance, Productivity, Sales Skills, Techniques, Tips

Feeling a little overwhelmed by all the new technology that seems to come out every month (almost every week)?

If you’re like most companies, then you’ve probably got enough technology in place to measure just about everything: talk time, conversion rates, number of demos being given, lead flow and lead placement in the funnel—top end, middle, and end stage of leads.

And now with A.I., you can automate just about everything else—including phone calls, voice mails, email campaigns, etc.

While working with a new client last week, his management team was asking me which metrics they should focus on as they begin to adopt the new best practice approach we just introduced.

Should they look at the increase in leads (or decrease because the leads will now be more qualified) or the number of opportunities?

Should they drill down on length of presentations?

How about numbers of calls? Contacts? Length of the first call?

While all things are important, my suggestion was to focus on the one metric that drives all the others: How the rep is performing while on the call.

What I stressed is to use recordings to measure how well a rep handles each part of the phone call. For example, what does your team say then they are told to “Just email me something”?

How about: “We wouldn’t be interested right now?”

How well does your sales team respond to the objection given at the end of the demo: “Can you send me those slides and let me share this with a colleague?”

Measuring your team’s response to these crucial selling situations is what drives everything else, especially your bottom line: Sales.

So here are some questions for you (whether you’re an independent producer or a sales manager or V.P. or business owner): Are you consistently listening to your calls, grading them, and using the lessons learned to perform better each and every day?

If not, then there is a danger for you to think that if you just make more calls or get more leads or put schedule more demos, then you’ll improve your closing percentage and make more money.

You won’t.

What you will do is waste more time and resources and generate more frustration.

What you need to do is improve your skills sets and improve the way you deal with the common selling situations you get over and over again. And once you do that, you’ll finally move the needle on all the other metrics.

So begin paying attention to and measuring the most important metric of all: How you and your team respond to the recurring selling situations you get day in and day out.

If you’d like to know how to improve those skills, then sign up for my new online training course which begins today! See it here.


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated