3 Selling Techniques to Use During Covid-19

Things have changed—have you noticed?

Of course you have; you’re probably working from home right now…

The question is: Have you changed the way you’re approaching your prospects and clients?

Believe it or not, I’m still getting the same old emails and the same old phone calls from companies trying to sell me their products and services in the same old way.

It’s not working for them.

If you’re frustrated right now, and if your sales results are ticking down, then you might want to consider adjusting your approach.

Here are three things to do right now to help you connect with people and to help you get back on track from a sales and momentum perspective.

Number One: Try being kind rather than being a salesperson. Face it: People are scared right now and things are not normal. This is a scary time!

Because of this, people don’t want to be pitched; instead, they want to be listened to and acknowledged. This is the time to practice your “soft sales skills” as in learning to empathize and listen to people.

Remember the old adage: “People buy from people they like, know, and trust.” It’s time to show people how much you truly care about them, and in doing so you’ll begin building that trust.

Action step: Be more concerned with getting someone to share with you how they and their family are doing rather than how you can make a sale today. (Don’t worry, we’ll get to the sales part soon. For now, focus on making a true connection.)

Number Two: Gently move into exploring their company’s plans for when this is all over. Obviously, every company you speak with has some kind of plan in place for when this situation resolves itself. Ask about it.

It’s helpful to share examples from other companies you’re working with. For example, if a current client or prospect has shared with you that they plan on resuming work full time at the end of this quarter and are committed to having a strong next quarter, then share this with the person you are speaking with. And then ask them what their plan is. Share some details from your other prospects or clients.

In other words: Get them thinking about the future and uncover their plans for that.

Number Three: Set yourself up as a trusted resource to help them move forward with their plans.

If you have done number one properly, then you will have created a safe and comfortable environment for them to trust you. Make a recommendation that this is a perfect time to “do the appropriate research” into your product or service.

Now do your job: Book that demo or give that presentation.

Always listen to and respect your prospect’s timeline, but also always be selling (gently, of course!).

Remind your client or prospect that other companies are still planning, buying, and carrying on business the best they can right now. That you can also help them remain competitive and take advantage of an improving business environment when the time is right for them.

And then, book and give demos or presentations, and close sales.

The important thing right now is to not get discouraged, and the way to avoid that is to continue taking action. The key is to take different action.

Use the three techniques above and watch your call reluctance subside and your confidence—and sales—return.


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Script to Deal with the Covid-19 Objection

“We’re just not doing anything until this virus situation is settled…”

Sound familiar? It should. You probably get this objection, or some version of it, every day now.

And for good reason. We’re all in unchartered territory now. Some of you reading this are working from home—a whole new challenge—some stores and companies are closing for now, and freeways as clear as they were in 1965 (see, it isn’t all doom and gloom.)

Anyway, how do you handle this objection when you’re prospecting? Here are some practical tips and a word-for-word way to handle this current objection:

First: Take your “salesman hat” off. Nobody wants to be pitched hard right now. Instead, what they want is to be listened to.

I always teach reps that one of the most important soft skills they can learn is to just talk to & listen to someone. Sales reps have a hard time with this, but now is the perfect time to practice this skill.

Second: It’s important to stress to prospects and clients that what we’re going through now is temporary. This will pass.

Third: This is the perfect time to evaluate (your product or service) and to be ready to make the move ahead of their competition. In other words, what they do now will either position them to be ahead of or behind the other companies in their market space.

And you can help them do that…

Here is your script to use while prospecting and setting demos:

Prospect: “We’re just not doing anything until this virus situation is settled…”

You: “I completely understand. We’ve never seen anything like this before, tell me, how are you dealing with it?”

[Hit MUTE. Let your prospect or client vent. They want to be heard right now—not pitched—and you will separate yourself from all the other desperate salespeople out there if you act as a trusted advisor right now. Share how you’re dealing with it as well.]

After they have gotten it all out:

“You know _________, we all know one thing for certain: While this is scary, and while we may have several weeks before things calm down, ultimately, it’s temporary. And that’s at least comforting—you know?”

[Get their buy in on this.]

“In the meantime, let me tell you what other companies I’m speaking with are doing. They are using this downtime to evaluate and compare services like ours so when the time comes to make a buying decision, they won’t lose any time to their competitors.

“What I’d suggest is that we schedule some time so I can show you what your options are and what other companies are leaning towards—are you at least open to that?”

NOTE: If you want to use a stronger tie down than, “are you at least open to that?” you can use any of the following:

“Let’s schedule something for later this week so I can show you…do you have your calendar open?”

OR

“In fact, if you have a few minutes right now, let me take you to our website…”

OR

“What time and day might be good for you later this week…?”

OR

“By the way, are you the right person to speak to about this?”

Regardless of which tie down you choose, now start qualifying and set an appointment for a demo.

As always, the best way to overcome any objection or stall is to be prepared for it in advance. Use/adapt/personalize this script so it works for you and your industry.

Additional help with rebuttals to the Covid-19 situation:

  1. Have other objections you would like scripts for? Send them to me: Mike@mrinsidesales.com and I’ll include them in next week’s blog.
  2. Make sure and pass the script above out to all your work mates and managers. If they haven’t joined my blog yet, they can sign up here.
  3. If you have found scripting or wording that is helping you, send it to me so I can share with others!

And finally, if you are a manager or company owner who has had to send your sales team to work from home, then now is the perfect time to give them access to my new on-demand inside sales training.

Working from home can be a lonely experience and they need motivation, skills and help to succeed! Check it out here—it’s affordable, effective, and will pay for itself within two weeks…

In the meantime, “Wash your hands, and Carry On!”


Need More Proven Responses to the Selling Situations You Face Every Day?


ON DEMAND SALES TRAINING THAT GETS RESULTS!

If your team is struggling with call reluctance and is tired of the endless rejection they face, then get instant access to our On Demand training today. We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Unlimited License: One to 100 reps can attend for one low price!

Perfect for reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

5 Email Secrets to Get a Response

Is email dead?

Of course not!

But if you want to get a response, you need to remember that people get hundreds of emails each week—some per day! —so you better make sure your email stands out and is easy to read.

Use the check list below to make sure you’re doing everything you can to not only get your email read, but to get a response as well:   

Email Secret #1: Use the prospect’s first name in the subject line. Again, people get hundreds of generic emails each day, so by putting your prospect’s name in the subject line, you’ll be sure to get their attention:

“John, here’s something for your lead gen program”

“Cathy, this is an easy way to improve your….”

You get the idea.

Email Secret #2: Customize the first few lines of your email as much as possible. Most people preview your emails by reading the first sentences, so make them appealing and intriguing:

“Hi Barbara, I just left you a voice mail and am looking forward to speaking with you…”

OR

“John, I know you’re always looking to improve your…”

Again, keep it short, use their name, and make it specific to what they do.

Email Secret #3: Keep your email short and easy to read! 

Nothing will turn your prospect off more than long, information packed paragraphs. Their eyes will glaze over!

Break up your sentences into paragraphs to make them easy to read and accessible.

I say no more than 3 sentences per paragraph.

Email Secret #4: Ask for a return response—whether they are interested or not.

This is a great way to end your email and a good way to get a response. Give them a way out by letting you know this isn’t for them, and then end your email by thanking them in advance for a response.

 This is a great way to boost your response rate.

Email Secret #5: Promise to follow up by phone if they don’t respond. 

Let them know that you understand they are busy, and that out of consideration if you don’t hear from them, you’ll follow up with a call in a day or two.

This really increases your response rate and don’t be upset if you get a “not interested” response. These prospects just disqualified themselves and saved you a lot of time and energy in chasing an unqualified lead.

On the other hand, there will be others who don’t respond, and they become your follow up leads…

These 5 email secrets work. Take a few minutes right now to adapt your current emails to this formula and watch your response rate go up!

5 Transition Statements to Requalify Existing Prospects and Clients

How good are you at requalify existing accounts, or prospects you haven’t spoken with in a while?  And why would you even want to do this?

The first reason is that things change. In fact, someone once said that the only thing that doesn’t change is change itself. And that means that just because a prospect or client was in charge of a certain function last month or 6 months ago, it doesn’t mean they are in charge of it today.

In addition to their duties or job description changing, their areas of responsibilities change also. Someone who was responsible for handling lead flow may now also be in charge of ordering those leads.

Or someone who was responsible for one area of the business (and ordering) may have given that responsibility to someone else. 

The bottom line is that it’s important to do more than just call and say: “Oh hi, just calling to see if you need anything?” 

Today, it’s important that you requalify the person you are speaking with and try to find as many opportunities as possible to sell your product or service.

To do that, it’s helpful to know how to transition into requalifying.

Here are some examples of transition sentences. Remember to adapt them to fit your personality, your product and service:

Transition sentence one:

“________, since it has been a few months since we’ve spoken, let me just make sure my information is correct. Besides yourself, who else handles…”

[This is an assumptive way to find other decision makers in the company…]

 Transition sentence two:

“___________, let me get up to date on things with you. I know that last time we spoke you said you handled (X); what else are you responsible for these days?”

Transition sentence three:

“Because things change all the time, let me just ask you a couple of quick questions to make sure I’m up on things on your end. For example, what other products are you handing these days?”

Transition sentence four:

“___________ I’m updating the information on all my accounts this month – do you mind if I just verify a few things?

Great! What is your current extension?

How about your direct phone number? Cell? Email?

And are you still the only contact for all the printing needs there?

What other things are you handling?

How about other departments—who would I want to speak with?

How about your need for (X)—where have you been sourcing that these days?

What would you need to see from us to begin placing an order for that also?

[Rep: I’m sure you can think of more…]

Transition sentence five:

“_________, I know the last time we spoke you told me you handled (X), is that still correct? 

Great. What else are you in charge of?

How are you handling your (XYZ)?

What other departments are handling the (ABC’s)?

And what other products are you in charge of?

And remind me again of the decision process there?

How about timeline? 

And besides yourself, who else would weigh in on this?

And so on…

As you can see, just because you think you know something about a prospect or customer, you can still learn more. Think about it: When was the last time you were able to thoroughly qualify someone on the very first call? It probably took a few, didn’t it?

When you use these kinds of requalifying questions, you will be in a much better position to completely qualify an opportunity. And that can only lead to more business.

Buying Questions? Here’s What to Do

I was listening to a client’s closing call last week, and when the prospect asked a buying question, the rep answered it and then just remained quiet.

What should she have done?

What would you have done?

The proper technique here was to 1) Answer the question, 2) Get buy in that this was what the prospect was looking for, and then 3) Either ask for the order OR use a trial close to see if she was getting close to closing the sale.

What did happen, however, is something I hear way too much: Either sales reps pause after answering a buying question, thus waiting for more questions, or they keep talking and pitching—technically known as “talking past the close.”

If you find yourself answering buying questions and then either remaining quiet or find yourself nervously talking, then use any of the following technique:

“Is that what you were hoping/looking for?”

[If Yes]

“Great. Does this then sound like what you’re looking for?”

[If Yes again]

“Great! Then let me show you how easy it is to take advantage of our solution…”

Now direct them to the signup paperwork, online form, or whatever you use to sign new clients up.

This technique of confirming your answer after answering a buying question, and then using either a trial close or a straight out “call to action” is what separates top sales reps from all the others.

Remember: You are the one directing the sale and that means asking for the deal at the right moment—which is often at the end of a buying question.

If you or your team wants to get better at closing more sales, then get better at the fundamentals. And that means training.

Two quick ways to do that are to either invest in my latest book, Power Phone Scripts, or enroll your team in my next online, 7-week training.

Either way, you’ll learn valuable training skills that will make the difference between your making your monthly numbers or missing them and wondering why…


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

This is the Most Important Qualifying Question

If I asked you what the most important qualifying question was, what would you (or your team) say?

Budget?

Decision making process?

Buying motives?

Needs or pain points?

These are all important, of course, but they aren’t what—in my mind—is most important of all. And that is:

Timeline for making a decision to move forward.

The reason timeline is the most important is that it encompasses all of the above. If a prospect is looking to move forward “as soon as possible,” for example, it means that budget is in place.

It also means that the decision makers have all agreed that their buying motives (needs) are such that a decision needs to be made now. Everybody is onboard.

In addition, what is also important about timeline is that if the prospect you’re speaking to isn’t in the market at this moment, it means you can relax behind your pitch.

For example, if your prospect isn’t looking to make a decision until the next quarter or two, this changes the way you pitch your product or service. Now, instead of moving toward the close, you can adjust and move toward other issues like other decision makers and exactly what is going to change at that time, and what they’ll need to see and hear to choose you.

Conversely, if a prospect has a burning need to purchase as soon as possible, this also helps you adjust your pitch and your follow up actions. Perhaps you need to get in front of the other decision makers (like today!), or perhaps you can make an offer that has a timeline attached to it.

One of the biggest mistakes I see many reps making is to neglect asking about timeline and instead just keep pitching their product or service. The problem with this is that when they get to the end, they don’t have a clear idea how to drive the close. What do they do next? Is there urgency or not?

If you don’t know the proper timeline, it’s hard to make the right next suggestions and plan the best next steps.

The next time you’re qualifying a prospect, always ask this question:

“Assuming you like what you see during our presentation next week, walk me through the process to get this approved and what your timeline is for putting us to work for you?”

Trust me, this question will change everything for you and your team…


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Is Cold Calling Dead?

I received an email last week from a real estate rep asking me if cold calling was dead. If you’re wondering the same thing, ask yourself this question:

Think about all the times you pick up your phone to reach out to new buyers: those people you see on social media who you think would be a good fit, all the leads that your company generates that request more information, all your clients whom you call to upsell, the “qualified” leads you or your company pay for that you call, etc.

Then ask yourself: if your phone were taken away, would it affect your sales? Would you be as successful if you couldn’t reach out to these prospects and introduce yourself and your company?

If your answer is Yes, then guess what? Cold calling isn’t dead. Oh, you may call it warm calling or prospecting, but the fact remains, you still have to reach out to people you don’t know to connect with them, introduce yourself and your company, and qualify them for a fit for your product or service.

The real question should be: how can you “cold call” more effectively?

In terms of this real estate agent, one suggestion I had was to do what others in his industry are doing. And that is to call local homeowners and offer them something of value first, and if they want to take advantage of it, then to gently qualify for interest in a service they are offering.

For example: many real estate agents have put together an up to date, free market analysis of comps of other homes in the area and call local homeowners to give this away. They call and ask the homeowner if they would like a current report of the worth of other homes in their area (including their own).

Now who wouldn’t want that?

After the homeowner says yes, they gather their email address and promise to forward the report on to them. They then go on to qualify the homeowner by asking any of the following questions in order to generate a lead:

“And would you be interested in a no obligation customized assessment of the current value of your home?”

OR

“Are you by chance going to be in the market to sell your home within the next 6 to 12 months?”

OR

“Are you looking to downsize anytime within the next 5 years?”

And so on. If you’re in real estate, I’m sure you can come up with many other questions. The point is to uncover a potential customer, and these questions help reveal who that might be.

Obviously, you can adapt this strategy to any other industry, i.e., yours! The point is that you will find this information out by cold calling prospects.

So, is cold calling dead? Disconnect your phone for a month and see if your sales suffer. If they do, then it isn’t dead—you may just not be doing it right.

If you’d like to get better at prospecting, considering joining our 7-week, online inside sales training that starts this afternoon at 1 pm EDT.

All sessions are recorded so you don’t even have to attend the live sessions—you and your team can watch this proven and valuable training any time during the 7-week period.

Check it out here.


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Sales Advice from Pablo Picasso

I read a great quote from Picasso (yes, the famous painter) the other day, and it really resonated with my sales philosophy. Here it is:

“Learn the rules like a pro, so you can break them like an artist.”

You’re probably wondering what that has to do with sales, and it’s simple: Most sales reps’ instincts are to adlib when they get an objection or when they get into a sales situation that isn’t going their way.

The problem with this is they haven’t first learned the rules of proper objection handling—like questioning an objection first, or isolating an objection, etc.—so instead they just wing it. And if your team is doing this now, then I’ll bet you’re not meeting your monthly revenue targets.

For years, I’ve been teaching and training sales teams to put in the time and effort to learn the proper sales techniques first, and then, after they understand and have mastered the fundamentals, they can “adapt” them to each particular prospect or situation.

Here is a quick example:

A common objection in sales is the, “I have to show this to my (boss, manager, partner, etc.).” How does your sales team handle this?

The “rule” a pro follows is to isolate this objection to make sure it isn’t a smokescreen hiding other objections like, “It’s too much money,” or “I can get a better deal elsewhere,” etc.

Because pros know the rule above, they can then “break it like an artist,” by adapting their rebuttal to each prospect. This can include:

“I understand, just out of curiosity, what is your take on this now?”

OR

“I’m with you, let me ask you this, though: If your partner says ‘do whatever you think is best’, what would you tend to do?”

OR

“If your partner could go either way, which way are you leaning now?”

OR

“And if your partner asked you what you thought he should do, what would your answer be?”

This is the “art” of handling objections. Unfortunately, most sales reps and sales teams have never been taught the rules or fundamentals of proper selling by phone, so they adlib, lose sales, and get discouraged. And as a result, your company misses its revenue numbers.

The solution to this is to invest the time, money, and effort to learn and master core inside sales techniques.

One easy and fast way to do this is to enroll your team in my upcoming 7-week, live, online inside sales training webinar course. Check it out here.

If you’d like a sample of what you’re learn—and a proven and effective way to deal with gatekeepers—then view a sample here.

This proven sales training is affordable (as low as just $399 per rep if you enroll five reps), and can pay for itself in the first week, and deliver a return on your investment each and every week after that for years to come.

So, are you ready for your team to become artists at what they do? Or would you prefer that they keep making it up and painting poor results month after month?

It’s up to you!


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Sound Like a Professional in 2020

How good (or bad) does your sales team sound when prospecting over the phone?

Have you recorded and listened to their calls lately?

On Friday, (Jan 3rd), I received a sales call that went like this:

Me: “Good morning, Mike Brooks here, how can I help you?”

Rep: “Ah, could I speak to the owner of the business?”

Me: (I was in a good mood, otherwise I would have hung up right there): “That’s me, Mike Brooks, how can I help you today?”

Rep: “I’m calling with Jackson Tax Prep Services (Not the real company name), and what we do is simplify tax preparation for companies with 25 employees or more. We’ve been in business for over 15 years and I want to know how I can set up an appointment to speak with the owner about this?”

Me: (My good mood fading quickly), “As I said, I’m the owner.”

Rep: “Oh, ah, do you have time right now?

Me: “Well, I’m kinda busy…”

Rep: “What about tomorrow?”

I won’t go on (although this sales rep was willing to…).

In this day and age, with all the voice recording technology, the sales training and scripting, the A.I. technology, there is simply no reason for sales reps to be so totally unprepared.

And yet many of them are. What gives?

Sadly, in my 35+ years of inside sales management and training, what I find is that companies still spend more time on training sales reps on their products and services then than do on actual sales training and messaging.

In fact, actual, structured, word for word messaging is largely ignored, and sales reps are encouraged to “go with the flow” by following a suggested, bulleted outline of features and benefits.

And when they do, what you get is a version of the call listed above.

Want to change your results this year? Want to make your 2020 the absolute best year of your career or company?

You can. And one proven way to do that is to enroll your team in my upcoming, 7-week, live, inside sales training. It’s affordable (as low as $399 per rep when you register 5 reps), and it will provide your team with proven and effective messaging to handle both prospecting calls and closing sales.

Next course starts on Tuesday, January 28th. See it here.

Another way is to script out proven openings and responses to the common sales situations you get into over and over again. Search my blog for tons of word for word messaging that can make your very next call better.

If you want to sound more professional in 2020 (and make more income), then you’re going to have to put in some effort and make an investment to get better. But don’t worry: It will pay you huge dividends for years to come.


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

3 Secrets to Reaching Your Financial Goals in 2020

Now that December is here (by golly, half over…), it’s time for me to solidify my goals for 2020. I always balance my goals in all areas to maximize my growth both as a person and as a professional.

I have goals for health that include a targeted lifetime eating plan (vegetable based); goals for my business that emphasize professional growth; goals for creative expression that include writing and photography; goals for relaxation that include 3-day weekends and some Pickleball trips!

When it comes to setting and reaching these goals, I use a simple and proven 3 step process that has worked for over 30 years. I’m going to use a financial goal as an example but recognize that this method applies to the success of reaching ANY goal.  Here’s what to do:

Secret #1: The first step is to be absolutely precise on the desired goal. While you may have heard this before, it’s still amazing that many people I work with don’t practice this. For example, when I ask people what their financial goal is, they tell me, “Earn more money than I made last year.”

Here’s the problem with that: If you earn $1.50 more in 2020, then you will have reached your goal, won’t you?

Instead, define the exact amount. In determining that number, I always look at each month and factor in vacations, holidays, projects, etc., and then I add up each month and come up with an EXACT figure.

And then I add 20% more!

Once I have that “stretch goal,” I break it down again per month and write each month’s specific dollar goal everywhere so I’m looking at it each day of every month. I post it on my desk, in my car, in the bathroom; I know exactly what I’m going to accomplish each and every day. 

I’ve found that doing so turns each day into a magnet for that amount. If I don’t make that daily goal one day, I simply carry it over to the next day. And boy, what a day that will be!

If you haven’t done this yet, then do it before January 1, 2020. You’ll be amazed how much this will keep you motivated and into action. And you’ll love your increased production!

Secret #2: Get clear on where every dollar of that income is going to go. Ask yourself: “What am I going to do with all the money I’m going to earn this year?” How much are you going to save by the end of the year? How much debt are you going to pay off? Are you going to buy a new car? Pay for your kid’s education? How much do you have budgeted for vacation?  How about taxes? How about retirement? 

These are just some of the questions you should get in the habit of asking yourself this month here in December. Having this kind of clarity and purpose helps keep you focused and disciplined, and it has a magical effect on how the Universe helps you accomplish your specific financial goal.

Secret #3:  Once you are clear on your exact financial goal and know what you are going to get as a result of it, you can now practice one of the most important parts of any goal accomplishment: Acting as if you’ve already attained your goal. 

If you’ve ever read any book on the Law of Attraction, then you know all about the importance of accepting and believing on a subconscious level that you already have what it is you’re trying to accomplish. 

The Law is simple: The Universe responds to what you feel and believe to be true.

If you think you’re broke or that your territory is poor or that you can’t do something, then you’ll find evidence to support your belief and you’ll act (or not act!) accordingly. If you believe the opposite, then you’ll find a way to keep taking actions to accomplish what you believe is possible, and the Universe will provide you with the opportunities to confirm what you believe.

But the key is to believe it has already happened.  

By acting as if you are already the top producer at your company, or by going to sleep at night already feeling the feelings of having accomplished your goal, you’ll act like a magnet for the success you’ve already determined is yours. 

I have found that this ALWAYS works. Whether I believe I can or I can’t, I’m always right. 

I encourage you to use this month to put these secrets into your goal planning for 2020. If you do, then next year at this time you will be reaching for even more aggressive goals because you’ll have discovered the real secrets to performance in life. 

All the best for the new decade!


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