3 Secrets to Reaching Your Financial Goals in 2020

Now that December is here (by golly, half over…), it’s time for me to solidify my goals for 2020. I always balance my goals in all areas to maximize my growth both as a person and as a professional.

I have goals for health that include a targeted lifetime eating plan (vegetable based); goals for my business that emphasize professional growth; goals for creative expression that include writing and photography; goals for relaxation that include 3-day weekends and some Pickleball trips!

When it comes to setting and reaching these goals, I use a simple and proven 3 step process that has worked for over 30 years. I’m going to use a financial goal as an example but recognize that this method applies to the success of reaching ANY goal.  Here’s what to do:

Secret #1: The first step is to be absolutely precise on the desired goal. While you may have heard this before, it’s still amazing that many people I work with don’t practice this. For example, when I ask people what their financial goal is, they tell me, “Earn more money than I made last year.”

Here’s the problem with that: If you earn $1.50 more in 2020, then you will have reached your goal, won’t you?

Instead, define the exact amount. In determining that number, I always look at each month and factor in vacations, holidays, projects, etc., and then I add up each month and come up with an EXACT figure.

And then I add 20% more!

Once I have that “stretch goal,” I break it down again per month and write each month’s specific dollar goal everywhere so I’m looking at it each day of every month. I post it on my desk, in my car, in the bathroom; I know exactly what I’m going to accomplish each and every day. 

I’ve found that doing so turns each day into a magnet for that amount. If I don’t make that daily goal one day, I simply carry it over to the next day. And boy, what a day that will be!

If you haven’t done this yet, then do it before January 1, 2020. You’ll be amazed how much this will keep you motivated and into action. And you’ll love your increased production!

Secret #2: Get clear on where every dollar of that income is going to go. Ask yourself: “What am I going to do with all the money I’m going to earn this year?” How much are you going to save by the end of the year? How much debt are you going to pay off? Are you going to buy a new car? Pay for your kid’s education? How much do you have budgeted for vacation?  How about taxes? How about retirement? 

These are just some of the questions you should get in the habit of asking yourself this month here in December. Having this kind of clarity and purpose helps keep you focused and disciplined, and it has a magical effect on how the Universe helps you accomplish your specific financial goal.

Secret #3:  Once you are clear on your exact financial goal and know what you are going to get as a result of it, you can now practice one of the most important parts of any goal accomplishment: Acting as if you’ve already attained your goal. 

If you’ve ever read any book on the Law of Attraction, then you know all about the importance of accepting and believing on a subconscious level that you already have what it is you’re trying to accomplish. 

The Law is simple: The Universe responds to what you feel and believe to be true.

If you think you’re broke or that your territory is poor or that you can’t do something, then you’ll find evidence to support your belief and you’ll act (or not act!) accordingly. If you believe the opposite, then you’ll find a way to keep taking actions to accomplish what you believe is possible, and the Universe will provide you with the opportunities to confirm what you believe.

But the key is to believe it has already happened.  

By acting as if you are already the top producer at your company, or by going to sleep at night already feeling the feelings of having accomplished your goal, you’ll act like a magnet for the success you’ve already determined is yours. 

I have found that this ALWAYS works. Whether I believe I can or I can’t, I’m always right. 

I encourage you to use this month to put these secrets into your goal planning for 2020. If you do, then next year at this time you will be reaching for even more aggressive goals because you’ll have discovered the real secrets to performance in life. 

All the best for the new decade!


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Avoid this “Ghost” of Christmas Future

When was the last time you read the classic book: “A Christmas Carol,” by Charles Dickens? If it’s been a while, I highly recommend it. Dickens is a superb storyteller, and there is a reason this is a “classic.”

While reading this, it reminded me of an encounter I had that was a chilling reminder of the bad “Ghost of Christmas Future” I narrowly avoided all those years ago. Here’s what happened:

I was on my way to work with a new client one day when I stopped at my local Starbucks for a cup of coffee.

As I stood in line, I saw a city bus stop and a bunch of people get off. One guy—mid 40’s, tall and lanky—started walking towards the Starbucks, and there was something about the way he was walking that was familiar to me.

When he entered the store, I recognized him from many years before when we were both struggling inside sales reps trying to sell investments over the phone.

His name was John. After I got my coffee, and he got his, he came up to me and said, “You’re Mike Brooks, right?” “Yes” I said. “Hey, we used to work together!” he said. “I remember,” I said. 

He asked me what I was up to these days, and I told him I had become a consultant in inside sales, and that I was off to work with a new client. I asked him what he was up to and this is when the chill hit me.

He said he was starting a new sales job today, and then he rolled his eyes as if to say, “And this one will suck, too.” I gave him my card and offered to help with any scripting he may need, but he rolled his eyes again as if to say: “Scripts don’t work.” I had heard him say this before…

We walked out of the store together and said goodbye and went our separate ways. He went to wait at the next bus bench, and I got into my Mercedes and drove away. 

As I sipped my coffee and listened to the tunes in my plush car, I thought about how different our lives had turned out and wondered what happened to make them so different. As I did, I knew exactly what it was. 

During our time together, the owners of the company brought in a sales trainer to motivate us. He spoke to us for an hour about what makes the difference between the top money earners in sales versus all the other sales reps. 

He said that you have a choice to either commit to learning and using proven scripts and sales techniques that would double or triple your income, or you could just keep doing what you were doing (ad-libbing), and then you’d just keep getting what you had been getting. 

He said: “If you are willing to do what most sales reps aren’t willing to do, then soon you’ll be able to enjoy the things, the lifestyle, and the future that most sales reps will never be able to enjoy.”

I was sold. John wasn’t. 

I invested in this sales trainer’s cassette series, “Double Your Income Selling Over the Phone.” I committed to learning, practicing, and doing what he suggested.

Soon afterwards, my sales and income soared. 

John thought what the trainer taught was just a bunch of old sales techniques that wouldn’t work.

John thought he knew better.

John didn’t believe in using scripts.

“I’ll sound like a telemarketer,” he said. “I have to go with the flow because each prospect is different,” he persisted.

John didn’t believe in putting in the time, energy, or money to get better.

So, he didn’t.

Fast forward to our Starbucks encounter. Over 20 years had passed between that sales trainer’s talk, and I realized, that seminar was the moment I made the decision to change my life.

When John showed up that day, he was the Ghost of Christmas Past that could have become my Ghost of Christmas Future

My life has changed because of other sales trainer’s material, and my commitment to consistently learning and using it.

My life is infinitely better because I did, and I have no doubt that had I not invested, learned, and used proven selling techniques, it would have been me that was taking a bus to my next job.

It sends shivers down my spine just thinking about it.

The moral here is that you, too, can avoid the Ghost of Christmas Past from becoming your future. There are a lot of great sales training books, CD’s, and courses you and your team can take advantage of to get better.

One of the best (in my humble opinion) is my book “Power Phone Scripts.” Over 500 word-for-word phrases, questions, and scripts that will make you better in just about any situation you find yourself in.

So why not give yourself (and your sales team) a gift this season?

Get it here

If you don’t want to invest in my material, no problem. Find someone else you respect and invest in theirs.

Make this best holiday season you’ve ever had and give yourself a gift that will repay you for the rest of your career.


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

“Can You Email That to Me?”

What’s the number one blow off/stall prospects use these days?

“Can you email that to me?”

They aren’t saying no, but they are still getting rid of you, aren’t they? And unfortunately, chasing down busy professionals—especially people who don’t want to be followed up with—will make reaching these prospects very frustrating…

The solution? Be prepared with a good script and a good strategy. The one I like most is to prepare an initial email in advance (it can be generic or it can include an initial quote of services) and have it ready to send at the touch of the send button.

And then when a prospect blows you off with, “Can you email that to me?” use the following script from the bestselling book of phone scripts: Power Phone Scripts:

“I’d be more than happy to do that—where would you like me to email that?” 

[Take their email down and then send your information right away.]

“O.K., it’s on the way to you. What I’d like to do right now is take just two minutes to get an idea of what’s important to you, and then I can direct you to that part of the information when you get around to it. Let me ask you:

“How do you get involved in ordering/handling/working with the XYZ?”

OR

“From a needs standpoint, how motivated is (your company/department/are you) to change/fix/replace/buy XYZ right now?”

OR

“What would you need to see in the information I just sent you for you to become interested in learning more?”  

If you follow this strategy, you’ll be ready to side step the email stall and get right back into qualifying. How great will that be?

Try this technique yourself and watch as you begin qualifying more buyers, or disqualifying those who just want to get you off the phone…

And if you’d like more scripted rebuttals to this and many other objections and selling situations, then pick up a copy of Power Phone Scripts. You’ll get over 500 word-for-word scripts, questions, and phrases to help you open and close more sales starting today!


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

The Only Black Friday Sale that Matters

black friday sale

It’s that time of year again–the time when every company has a black Friday sale.  

I’m going to make this easy for you: We’re offering just one product on sale–the best product we have at the lowest price it has EVER been offered. 

It’s my bestselling 5-CD Series: How to Double Your Income Selling Over the Phone, and this audio series (available as in MP3 instant download as well), has made many sales professionals more money than they thought possible.  

By following this proven blueprint for success, you can double or even triple your income in the next 12 months. That is what happened for me and many others. 

Just think of what that would do for your career and your life… 

In addition (I did say this is the only Black Friday sale you’ll need), I’m also throwing in my bestselling ebook of scripts: The Complete Book of Phone Scripts. The regular price for this proven program is $249 + $49 for the script book (previous sale price for both $149), but for this sale, you can get both of these invaluable resources for just $79

Just use the coupon code: “Black” during checkout and you’ll be on your way to prospecting better, overcoming objections easier, and making more money than anyone in your office.  

How’s that for a Black Friday sale? Order Now 

Note: This sale begins now through Sunday, December 1st, Midnight.  

Here’s to making more money than you’ve ever made before! 


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

How to Handle: I looked it over and not interested

Don’t you hate when this happens?

You felt like you had a really qualified and interested prospect, set the demo call, looked forward to what you thought was for sure your next sale, and…

Right out of the gate, they won’t even give you the chance to pitch them!

The good news is that this is a repeatable selling situation, and if you’re prepared for it with good scripted response (or three!), you’ll be that much closer to overcoming it and getting into your demo.

Here are three proven scripts you can use the next time your prospect tells you “I looked it over and I’m not interested…

Response #1:

“I was hoping you’d say that!

“Most companies that do, have skipped over the (explain a feature: your guarantee, or your top of class rating, etc.).

“But once they understand it, they actually find that they can benefit the most.

“Let’s do this…”

[Dive into your demo…]

Response #2: 

“I understand, and that’s perfectly OK. This may or may not be for you and that’s fine.

“Before you decide though, let me show you our pricing options and some of the features that would be most helpful for you. After that, you’ll be able to make the best decision.

“Do me a quick favor and open that email up that has the…”

[Must end by directing them to take an action…]

Response #3:

“Oh?…”

[Now Mute yourself and let them tell you why and in their answer you’ll find the opening you need to begin your pitch. Don’t underestimate the power of this technique—while it appears simple, it’s hard to use. Takes discipline, patience and confidence…]

Print these closes out and have them handy the next time you get this objection. Practice using them and find the one that works best for you!

If you found these script helpful, then you’ll love my Completely Updated and Revised eBook, “The Complete Book of Phone Scripts.” Now over 200 powerful and effective scripts to help you easily get past the gatekeeper, set appointments, overcome objections and close more money!

Visit: http://mrinsidesales.com/products/complete-book-phone-scripts/ and find out why Jeffrey Gitomer, Brian Tracy, Tom Hopkins and many others recommend my ebook of Phone Scripts! Download it now and be a better sales professional by this afternoon!


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

A Better Way to Upsell

So, here’s what happened last week: I bought a new car and called a local window tinting franchise to get it tinted.

The owner answered, quickly took my credit card for the top tinting package, and then attempted to upsell me to his high priced “car wrapping” package (basically a full body protection package).

The problem is how he opened the conversation. The way he did it totally turned me off:

“Hey, I want you to know that whatever the dealer is selling you I can do it cheaper and better. For example, I’ve got the absolute best ceramic film protection package and the way we do it is…”

And off he went. Little did he know that I had already authorized the dealer to do the simonize wrap—inside and out—that comes with a lifetime guarantee. Total price: $799

When he got to the end of a very long and intense pitch, he said it cost $2,699, but he’d give me a deal at just $2,199. I told him I’d think about it…

Now, what should he have done? How about ask questions to engage and qualify me. Here’s how I would have handled it. I would have started with a question:

“Congrats on your new car purchase! Thanks for choosing us to tint your windows—I guarantee you’ll be happy with the job we’ll do!

“Question: How are you going to “wrap” or protect your new paint?”

And then I’d listen. If he had used this kind of an assumptive question here, I would have volunteered the simonize I had opted to get. He then could have clarified:

“That’s a good option for many people and, given what you’re hoping to accomplish with it, that may work for you as well.

“Question for you: Given that simonize is essentially a wax product that does fade overtime, are you open to learning what your other options might be?”

I would have said yes—I mean, it doesn’t hurt to learn, right?

He could then have explained what he offered, how it was far superior and guaranteed the car to look like new for 10 years, how it would defend against chips on the front end, etc. Overall, how it was really the only way to go—if it was important for me to really protect my car and have it look like new.

And then he could have suggested that for just $1,400 additional, I could protect my new investment for 10 years.

If I balked, he could have suggested I come over to the store and see for myself how far superior it was. After that, I could make an informed decision—no pressure…

If that was how this went, I’d probably have hired him to do this. After I got the simonize product and then went to get the windows tinted—and actually saw that what he was selling was actually a “full body tint” product—I was wishing I had known about it.

But as it was, I was turned off immediately by his total pitch that lacked any questions or engagement from me.

Oh, and by the way, once I did get there, all he did was pitch me endlessly again! Highly annoying…

So, let this be a lesson to you: Don’t ruin the opportunity to make a sale by pitching blindly. Instead, ask questions, be interested, and look for openings. Then gently lead a prospect to through your presentation.

You’ll make more sales and feel better about sales.


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

How do You React to Adversity?

Frontline Reps, Motivation, Sales Tips, Vision, Goals, Overcoming, Problem Solving, Commitment

Sales—and life—can be hard at times. In sales, you face a lot of rejection, daily, and yet you need to persevere and overcome in you want to succeed.

In life, too, there is adversity and things don’t always go your way. The question it: What is the secret to dealing with life—and sales—when situations don’t go your way?

The answer is to have a vision or goal that will keep you moving forward and on track no matter what. Some people call it a ‘burning desire’ to succeed, and it is this vision that enables you to work through the inevitable circumstances that can and do block your way.

What do I mean by vision?

A good example is a guy named Ray Kroc. When Ray was 52 years old, he was broke, had diabetes, just had his gallbladder and part of his thyroid removed. Ray’s circumstances weren’t very encouraging, but he had a vision to open a fast serve style hamburger restaurant and believed that if he served fresh food, prepared quickly and inexpensively, that people would come.

This was a big vision given it was in the late 50’s when eating at home was a family tradition. But again, Ray had a burning vision. So, each morning Ray woke up and took action out of his vision rather than his circumstances. After much hard work and perseverance, Ray’s vision resulted in his burger stand being slightly successful, and they now call it McDonald’s…

Same thing with a surfer in Hawaii named Bethany Hamilton. Surfing since she was five, Bethany had a vision to become a world champion surfer, but circumstances intervened. 

When she was thirteen, she was attacked by a tiger shark that bit off her left arm from the shoulder. She nearly died. Yet just six months later, she choose to take action out of her vision, and she overcame this traumatic event (and disability) and was soon surfing competitively again—and winning.

In fact, in 2004 ESPN named her “Comeback Athlete of the Year.”

Think about the circumstances in your own life. How is your company doing? How are your leads and your territory? What are your bills like? Other personal challenges? When you wake up in the morning, are you choosing to take action based on the temporary circumstances in your life, or do you have a burning vision for your success and where you’re ultimately going?

Another word for vision is goals. Do you have a specific production number you’re committed to by the end of this year? How about for 2020? How about five years from now? 

In other words, what is driving you?

The bottom line is that only a solid vision will keep you motivated. If you don’t have one, then circumstances will always distract and deflate you. Remember: It’s not what happens to you that determine your results—it’s what you decide to do next that does.


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Stop “Following Up,” and Start Closing

Closing Techniques, Cold Calling, Frontline Reps, Phone Sales, Prospecting, Sales Tips, Frontline Reps, sales scripts, Assume for Sale, Best Practices, Follow up

How do you open your 2nd or 3rd call to prospects whom you’ve already pitched? Is it something like:

“I’m just calling to follow up on our proposal….”

OR

“I’m just calling to see what you thought about our bid?”

OR

“I was just seeing if you had time to speak with (your boss, partner, committee) yet?”

What do all of these openings have in common? They put the control of the call in your prospect’s hands.

Moreover, they are uninspiring, a bit weak, and, frankly, don’t inspire much confidence or excitement, do they?

Why not be more convincing and enthusiastic? Why not lead your prospect into the sale by referring back to the benefits he or she is going to get by working with you?

Try this:

“{Prospect}, great speaking with you again. You know, I’m looking forward to sending you the X number of RFQ’s our program can generate for you, and to helping you achieve (whatever their buying motive was). What is the best way for us to start working together today?”

OR

“{Prospect}, I’ve been excited to get back to you today. I know you were meeting with your boss about our proposal, and I know you were recommending this to him. I’m sure he saw the value in what we do, and I’m sure he is looking forward to (reinforce their buying motive here—’getting those additional XYZ every month.’).

“So tell me, what package have you both decided to move forward with today?”

As you can see, what you’re doing here is reinforcing and assuming the positive outcome here—rather than opening your closing call with doubt and uncertainty.

And don’t worry: If your prospect says they don’t have the money, then you know what to do, right? You isolate that stall!

Try:

“And let me ask you: If you did have the budget today, then is this something you would go with, right?”

OR

“Besides budget, what else is holding you back today?”

You get the idea.

Bottom line: As I explain in my book, Power Phone Scripts, the secret of sales is that 80 to 90% of the selling situations and objections you get are the same. The way to overcome them is to have proven, best practice responses on hand so you can practice perfection and close more sales.

And that’s what using the scripts above will help you do.

Want more? Invest in Power Phone Scripts today and watch your sales—and confidence—soar!


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

Metrics: Why Most Companies Get it Wrong

B2B Sales, Appointment Setting, Closing Techniques, Cold Calling, Frontline Reps, Metrics, Phone Sales, Sales Process, Sales Tips, Sales Training, Best Practices, Benchmarks, Sales Skills

If you’re in inside sales management, then you know all about metrics. In fact, whenever I consult with new clients the owners and managers automatically begin showing me their call monitoring reports. They show me metrics on how many calls a rep is making, how much average time each rep spends on the phone, what their conversion rate is, and on and on.

When they ask me what I think, I tell them I think they’re measuring the wrong things. 

Now don’t get me wrong—those things are important and they should be monitored. The problem though is that those metrics are not what drive sales. 

You see, it isn’t the activity around the sale that’s most important (and that everyone measures), but rather, it’s the activity that happens during the sale that matters most. 

In other words, as a manager or business owner you need to know exactly what and how your reps are responding and dealing with objections, stalls, and other selling situations during the sales call.

This is what’s most important and it’s exactly what most managers don’t focus on…

 The good news is that this is easy to fix because there are two times when you can monitor and coach this:

  1. You can either monitor your reps while they’re actually on the phone with a prospect or client (by listening in), or:
  2. You can record the call and spend time reviewing and coaching your rep as you go over their actual call with them during your one-on-one coaching with them.

Both of these methods will give you the most important information of all: Are your reps using the best practice approaches to successfully handle the sales situations they run into 80% of the time when trying to sell your product or service? 

If your reps either don’t know how to best handle these sales situations, or if they simply aren’t using effective techniques and skills, or worse, if they just don’t have the talent or willingness to consistently use proven best practices, then it doesn’t matter how much time they spend on calls, or how many calls they make or how many demos they set.

They won’t improve.

Again, what’s important is how they perform during a sales call that matters. And your number one goal as a manager or business owner is to know how each of your reps performs while in the sale, and then to teach them the most effective, best practice techniques to win more sales. 

Once you’ve given your team the skills and techniques they need to succeed in your selling environment—and you’ve trained them thoroughly on them—then managing simply becomes a job of coaching adherence to these best practices and measuring that adherence.  

Bottom line: It isn’t the activity around the sale that’s most important, but rather, it’s the activity during the sale that matters.

And if you’d like help putting a proven system together to measure, monitor and correct that, then click here.


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated

One Question to Close More Demos

Closing Techniques, Frontline Reps, Sales Process, Sales Tips, Best Practices, Sales Presentations, Sales Skills, sales scripts

Have you ever gotten to the end of your demo and wondered how it was going to end?

Wondered not only if the prospect was going to move forward, but also what it would take and how long that might take?

If you have, then you’re probably missing one of the most important “pre-qualifying” questions you should be asking on each and every demo call before you launch into your actual presentation.

Let’s review briefly: We all know that “you can’t close an unqualified lead.” Yet that’s still what many sales reps and teams are trying to do. If you weren’t able to fully qualify a prospect during the initial call, then remember: You can and should be starting your demo call with a brief “re-qualification” set of questions.

And the most important of these questions is this:

After you’ve asked the other qualifying questions (for a full treatment of this subject, see my book, Power Phone Scripts), you should end with this question:

“And last question: If, after the end of this presentation, you say to yourself, ‘Yes! This is exactly what I’m looking for,’ when would you want to start working with us, and what is the process you’d have to go through to get approval?”

Simple, yet powerful question, isn’t it?

And wouldn’t you rather know now than wait until the end?

Knowing what your prospect is thinking in advance eliminates the surprise of the inevitable stall at the end. It also gives you the leverage you need to tailor your presentation, build value, get buy in, and of finding ways of working together sooner.

Try this today and this week during the beginning of your demos and listen to how your prospects respond. You’ll be more in charge and you’ll become a better closer as a result!


Need More Proven Responses to the Selling Situations You Face Every Day?

Join Our Next Training:

If your team is struggling with call reluctance and is tired of the endless rejection they face, then this live, interactive online B2B & B2C inside sales training is exactly what they need to get excited & confident about selling again! We provide the exact talk tracks, templates, and proven tools your team will be motivated to apply, all structured around an award winning comprehensive inside sales approach that gives your team the confidence to succeed in every selling situation they face today.

Who Should Attend?

Any sales reps dealing with the following issues:

  • Reps struggling with call reluctance
  • Getting screened out by the gatekeeper
  • Overcoming blow off objections like, “Just email me something”
  • Identifying decision makers
  • Qualifying prospects
  • Setting call back appointments that stick
  • Giving successful presentations and dealing with objections
  • Staying motivated